Ever hear the phrase "content is king"? It was a carry over from the newspaper days emphasizing that the "content" was the key to success.
It is still true in today's digital marketing world. The content of your website, or blog, is the key to high rankings on Google, Bing and Yahoo. No other element is as crucial to good SEO and rankings than the articles, posts and pages on your website.
Google matches the CONTENT of your website with the search terms used by your next patient. It's your CONTENT that people will find when searching online for answers to their health related questions.
It's the CONTENT of your site which allows your site to outrank your competitors.
It's the CONTENT of your website which provides value to your readers and allows you to build a relationship of trust.
But what do we write about? As healthcare providers, this is the EASIEST part of creating a digital marketing plan. We have ENDLESS sources of content. We use it everyday.
But none of us likes to write articles. And, even if we do enjoy writing, most of us run our of ideas for articles pretty quickly.
The easiest source of content is simply the countless answers to questions we give each and everyday in the clinic or office. All you need to do is put them on paper!
This podcast episode of Russ & Randy will help you to find ideas for perfect content for your webside: content that you already have, that will answer the questions that your prospective patients are online searching for right now!
Be sure to visit our website, Russ & Randy for more!
All the best!
Healthcare's RX for Web and Social