Ever wonder why your healthcare website doesn’t rank? Do you get frustrated by the fact that new patients can’t find you or your website?
While many medical practices now have a website, most are frustrated because;
The whole process of “search” begins when we “Google” something. Usually, when we are “Googling” we need an answer to a question or a solution to a problem.
Search engines are all similar in that they crawl, read, memorize and index every webpage in cyberspace. Their job is to present a listing of the best webpages most likely to answer your question or solve your problem.
Each search engine differs, slightly, in the formula for which they arrive at the “best” webpages to list.
Most search engines are similar; however, in that the major factor in comparing websites is the quality of the content of the webpage. The webpage with the best adn most relevant content will generally be ranked highest.
As a website owner, knowing how the search engines will interpret, analyze and rank your webpage is the process of Search Engine Optimization. SEO is a collection of techniques to inform the search engines about yoru webpage.
For any website to rank, the practices and techniques of Search Engine Optimization (SEO) must be employed.
Fancy graphics and logos may enhance the visual appeal of a site, making it very attractive to the human eye, but these visual items do nothing to boost the rankings of a website.
Search engine optimization (SEO) focuses on the content of your website allowing your site to rank better than your competitors...based solely on the quality and relevance of the content of your site.
The comparison of one site’s content to another is the basis of the search engine algorithms and the methods which are employed to “tell” Google how and why your content is “better” is the art of optimization.
Search engine optimization is the art of getting your webpages to rank and is the first step to turning your website into the most important marketing tool you've ever had to grow your practice and organization.
Healthcare and Medical Internet Marketing
Healthcare's Rx for Web and Social
Becoming a new patient can be quite stressful. There are many "unknowns" which create hurdles in the new patient process; e.g. forms, directions, parking.
The easier you can make this experience for your new patients, the more likely they will tell others. The more "user friendly"and frictionless, the happier patients will be.
Forms, directions, parking, pictures, even video can ease the anxiety of the new patient. Many offices allow new patients to download forms giving the patients ample time to complete at home.
Directions and parking instructions can be enhanced with pictures or even video. We've even heard of video, from a smart phone, showing how to walk from the parking garage, to the lobby and leading to the office.
Anything you can do to let your patient become familiar with your office will be welcomed and decreases the "Friction."
Did you know?
CMS is using patient-experience-survey scores to calculate a physician's Medicare/Medicaid reimbursement.
The better you can make the patient experience, the more your practice will benefit.
Your patients spend more time with your office staff than they spend with the doctor. In some practices, the doctor's interaction, compared to all of those "touch-points" - calling for an appointment; arriving and checking in with the receptionist; being called back to a clinic room; having their vitals checked; providing a short description of why they're in clinic; visit with the clinician; then reversing the process as they check out - in some practices their time with the doctor amounts to only 10% or 20% of their total interactions with your practice!
So, while your patients may have a stellar "patient experience" with the doctor, what about the rest of the office and visit? If your patients don't have a stellar experience with the whole process, your experience scores (reviews) will suffer...and so will your practice!
Happy Patient - Happy Practice
Optimizing the experience for your patients requires more than a great experience with you, the clinician. But when you optimize the experience for your patients, your practice will experience benefits directly to your financial bottom line - and we're not talking about CMS Medicare reimbursement.
We're talking about smoothing interactions with all of your practice staff; about smoothing your clinic flow; about boosting your patient reviews on those online doctor-rating sites; about patients distributing word-of-mouth in the digital world about your practice.
We're talking about happier patients. And happier personnel in you clinic, too.
It's all good.
Listen to this podcast episode of Russ & Randy, and be sure to read the article, Make it Frictionless, on our website!
Thanks so much for listening. Please share with your friends, and please give our podcast a good rating on iTunes and leave a comment here! We really appreciate it!
All the best!
Healthcare's RX for Web and Social
Healthcare and Medical Internet Marketing
This episode of the Russ & Randy Podcast is a short (3 min) chat that between Russ & Randy on the benefits of using posts or pages for content on your website.
A modern website must have the ability to easily add content, have customized design and be mobile responsive.
Both a blog and website can have fully customized design, that is, you can not distinguish one from the other by its appearance. The content of a website or blog is the key to getting high search engine rankings.
A blog, allows you to publish new articles, so-called posts or pages, much easier than a traditional website. In addition, a blog is coded so that you may better optimize your site. In other words, a blog allows you to practice better SEO than a website.
There are very few differences between a post and a page. From an SEO perspective, they are equal.
In general, a "page" contains static information - information which is unlikely to change very much, for example, your privacy statement on your website. A "page" generally is linked somewhere on your home page, usually on the navigation bar.
A "post" has more up to date information - an explanation of a new technique or drug recently FDA approved. A "post" usually does not have a link from the Home page.
The two are equals with regard to SEO value.
For a website or blog to rank, it MUST have regularly published unique content - posts or pages - whatever you want to call it!
Each has its advantages. Take a quick listen.
And please visit Russ & Randy.com for more how-to details to get your practice found by you prospective patients!
If you have questions, comments or would like to add something to our dialogue, please leave here or on our website, www.RussandRandy.com.
And please leave a review of this podcast on iTunes - 5-stars, of course!
All the best!
Russ and Randy
This short episode (less than 3 min) of the Russ & Randy podcast is a chat that Russ & Randy had about the differences between your website and your blog.
We also discuss providing an "RSS Feed" of your website for your community: what is an RSS Feed? What benefits does it provide you and your community? And how would you set up the RSS Feed for your website?
There very few differences between a website and blog. Both can be fully customized with respect to design, that is, both can be made to look any way you would like. You can add content (articles, posts, pages) to both website and blog, but it is much easier to add content on a blog.
The biggest difference between a blog and website is that a blog can be ranked easier than a website because a blog is coded (computer programming) for SEO and it's easier to implement the techniques of SEO on a blog.
An additional difference between a blog and website is an RSS feed. An RSS feed (Rich Site Summary) allows websites with frequently updated information to syndicate or automatically distribute their content.
Blogs inherently come equipped with an RSS feed. Everytime you publish a new article on your site, an RSS feed is sent out to your followers via email to alert them of new content.
For a medical practice, this "newsletter" automatically gets sent to your followers/patients who choose to subscribe to your website via email.
They never miss a thing!
Thanks so much for listening!
Please visit Russ & Randy.com for more how-to details to get you connected with your prospective patients.
And please review this podcast on iTunes - 5-stars, or course!
If you have any questions or comments (did we forget to mention something?), please ask here or on our website, www.RussandRandy.com.
All the best,
Russ and Randy