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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Now displaying: Page 1

Internet Marketing for Doctors.....by Doctors.

Aug 25, 2016

SEO for HealthCareEver wonder why your healthcare website doesn’t rank?  Do you get frustrated by the fact that new patients can’t find you or your website?

While many medical practices now have a website, most are frustrated because;

  1. Can’t measure the ROI
  2. Website Doesn’t Rank - aka it’s not growing the practice
  3. Work/Cost Benefit ratio seems unfavorable

How Search Engines Work

The whole process of “search” begins when we “Google” something.  Usually, when we are “Googling” we need an answer to a question or a solution to a problem.

Search engines are all similar in that they crawl, read, memorize and index every webpage in cyberspace.  Their job is to present a listing of the best webpages most likely to answer your question or solve your problem.

Each search engine differs, slightly, in the formula for which they arrive at the “best” webpages to list.

Most search engines are similar; however, in that the major factor in comparing websites is the quality of the content of the webpage.  The webpage with the best adn most relevant content will generally be ranked highest.

As a website owner, knowing how the search engines will interpret, analyze and rank your webpage is the process of Search Engine Optimization.  SEO is a collection of techniques to inform the search engines about yoru webpage.

Search Engine Optimization

For any website to rank, the practices and techniques of Search Engine Optimization (SEO) must be employed.

Fancy graphics and logos may enhance the visual appeal of a site, making it very attractive to the human eye, but these visual items do nothing to boost the rankings of a website.

Search engine optimization (SEO) focuses on the content of your website allowing your site to rank better than your competitors...based solely on the quality and relevance of the content of your site.

The comparison of one site’s content to another is the basis of the search engine algorithms and the methods which are employed to “tell” Google how and why your content is “better” is the art of optimization.

Search engine optimization is the art of getting your webpages to rank and is the first step to turning your website into the most important marketing tool you've ever had to grow your practice and organization.

 

Russ...and Randy
Healthcare and Medical Internet Marketing
Healthcare's Rx for Web and Social

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