Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social



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Internet Marketing for Doctors.

Nov 10, 2016

In this episode, Isaac Porter, M.D., a solo practitioner in Raleigh, North Carolina is interviewed.  Listen how he uses his website and video to successfully market himself.  Learn his most effective digital tool in helping him get new patients.

Isaac and I met several years ago as we share a common interest in Internet marketing and social media. 

This interview was recorded at the recent AAO meeting in October 2016.

Elephant in the Room

Well not actually in the room, but just outside our "quiet" office space we found in the McCormick Place in Chicago was a construction zone.  The background noise is from a helicopter lifting generators to an adjacent roof top.

While the background noise could not be digitally cleaned, he has some great "pearls" and insights on how he successfully implements YouTube and reviews to market his practice.


Who is Isaac Porter?

Isaac is an ophthalmologist and cornea specialist.  He is now in solo practice after having purchased his practice from his senior partner.  Isaac describes his older partner as an "early adopter," having a website as early as the mid-1990s.

Patient Education

Porter Ophthalmology has a website, video blogs and produces a written transcript from each video.  To date, there are approximately 130 patient education videos on YouTube where various eye diseases are discussed.

Self-Produced Content

These videos have taken him about 4 years to produce.  He produces the videos himself using a DSLR (Nikon D5000) in his office.  Episodes are continuous and not edited.  Videos are short, between 2-2.5 minutes each.

His videos, a series called "A State of Sight," have attracted almost 600k views.

It's important to notice that he does NOT pay a commercial vendor for video production.

Team Approach - Trickle Down

Porter Ophthalmology takes the team approach, all sharing in their digital marketing strategy. Though Dr. Porter takes the lead, it is quite clear that the entire "team," shares in their marketing effort - truly impressive.

Isaac takes the lead by asking patients for reviews and the team follows up with emails including directions for both mobile and desktop.

Each team member contributes to the effort of producing content.  Listen how they do it!

Isaac Porter, M.D.
Porter Ophthalmology
Raleigh, North Carolina

Twitter:  @eyeporter

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

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All the best!

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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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