Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social



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Internet Marketing for Doctors.

Oct 13, 2016

Did you know you can update your website and social media platforms with a single click?  Just one.

"'Killing two birds with one stone' is wrong Dad, it should be one throw!"

Regardless if you think my then 8 year old son is right, are you maintaining and updating your website and social media platforms as efficiently as possible?

Are you doing everything you can to automate and streamline your web presence?

In this episode of Russ and Randy, we talk about ways to streamline and automate your various platforms and website.  In addition we talk about some time saving tools to make your work more efficient and fun.

Finding time to write one article is hard enough.  By connecting your website to your social media platforms (usually with something called a plugin) you can automatically post a link to your new website article on your social media accounts!

After every article we write gets published on, a link goes to Twitter and Facebook announcing to our followers on those platforms that we have a new article to read.

In this way, all of our platforms remain uniformly updated, we avoid manual posting and the possibility of forgetting!

Email Handlers and RSS

Two popular email handlers are aWeber and Mailchimp. 

They serve the same basic function by sending emails to your subscribers that a new article has been published on your website. 

Your website likely has an RSS feed (every blog/Wordpress site has RSS).  The RSS updates the email handler with information about your new article.

aWeber and Mailchimp then email this information to your subscribers.  This way your subscribers (patients, Internet readers who follow your website) automatically receive your updates.

Re-Purposing Content

For those of you interested in publishing content on different media, this can be a time saver.  Randy explains how he will be publishing the same content on his website, YouTube channel and podcast - all with one episode!

Editorial Calendar

Listen to how Russ uses an editorial calendar to keep in sync with real world events.  This is a great way to make sure you don't "miss" any important dates relevant to your audience like "national hand bag day"!  Is there one?

Templates and Blueprints

Once you develop a system to producing/writing your content, the process becomes easier and less arduous.  The purpose of templates or blueprints is develop a format which allows you to efficiently produce content.

How many stones or throws are you using?

There are other "time savers" to automate your process.  If you have something you'd like to share, please leave a comment here, or better yet, on

Thanks for listening. See you next week!

Please download us at iTunes and leave a review.

All the best!

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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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