Ever sign up for anything online? If you did, it was probably a result of a "call to action or CTA.
"Call to Action" is a marketing tool where an instruction is given to initiate an immediate response. There are examples of "Call to Action" everywhere; TV, radio and the Internet.
CTA marketing is very important to Healthcare and Medical Internet Marketing, too.
Listen to this episode of Russ & Randy Podcast to find out what your ultimate Call to Action is for your website.
You have a website to grow our practice. How does a Call to Action grow your practice (see below...)?
It's very simple, in order for you to grow your practice via your website, you need to have potential patients;
1. Sign Up to your email subscription list
2. Call to schedule an appointment
These are the two ways a website can grow a medical practice. Building an email list and generating patient appointments are the only call to action examples you will need.
A Call to Action simply invites your reader to complete 1 or 2 tasks which are the goals of your website. They are simple reminders.
Other CTAs might include, but do not necessarily pertain to healthcare;
Everyone in business should be building an email list. Asking your potential patient to subscribe to your website via email allows you to;
The Call to Action should be easy to find and obvious.
There is a special place on every website where your CTA should be placed. Russ explains why this placement is so critical on both your desktop/laptop version of your site and on a mobile device.
Even on a mobile device, there should be ample room accommodate both an email CTA and a "call now" for an appointment.
Want to know more?
As we discuss, use www.mobiletest.me to test your website on a particular smartphone or tablet. This is much easier than manually searching your website on numerous phones and tablets.
And it's free.
Next time you go to a website, listen to the radio or watch TV - see if you can find the CTA!
Thanks for listening. See you next week! If you have a question or comment, please ask here or on our website.
All the best!