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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Internet Marketing for Doctors.....by Doctors.

Aug 2, 2016

Russ and Randy | Internet Marketing for HealthcareThis short episode (less than 3 min) of the Russ & Randy podcast is a chat that Russ & Randy had about the differences between your website and your blog. 

We also discuss providing an "RSS Feed" of your website for your community: what is an RSS Feed? What benefits does it provide you and your community? And how would you set up the RSS Feed for your website?

What's the difference between and "website" and a "blog"?

There very few differences between a website and blog.  Both can be fully customized with respect to design, that is, both can be made to look any way you would like.  You can add content (articles, posts, pages) to both website and blog, but it is much easier to add content on a blog.

The biggest difference between a blog and website is that a blog can be ranked easier than a website because a blog is coded (computer programming) for SEO and it's easier to implement the techniques of SEO on a blog.

RSS Feeds

An additional difference between a blog and website is an RSS feed.  An RSS feed (Rich Site Summary) allows websites with frequently updated information to syndicate or automatically distribute their content.

Blogs inherently come equipped with an RSS feed.  Everytime you publish a new article on your site, an RSS feed is sent out to your followers via email to alert them of new content.

For a medical practice, this "newsletter" automatically gets sent to your followers/patients who choose to subscribe to your website via email. 

They never miss a thing!

Thanks so much for listening!

Please visit Russ & Randy.com for more how-to details to get you connected with your prospective patients. 

And please review this podcast on iTunes - 5-stars, or course!

If you have any questions or comments (did we forget to mention something?), please ask here or on our website, www.RussandRandy.com.

All the best,

Russ and Randy

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