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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Internet Marketing for Doctors.....by Doctors.

Aug 11, 2016

This episode of the Russ & Randy Podcast is a short (3 min) chat that between Russ & Randy on the benefits of using posts or pages for content on your website. 

Blogs vs. Websites

A modern website must have the ability to easily add content, have customized design and be mobile responsive.

Both a blog and website can have fully customized design, that is, you can not distinguish one from the other by its appearance.  The content of a website or blog is the key to getting high search engine rankings. 

A blog, allows you to publish new articles, so-called posts or pages, much easier than a traditional website.  In addition, a blog is coded so that you may better optimize your site.  In other words, a blog allows you to practice better SEO than a website. 

Post vs. Page

There are very few differences between a post and a page.  From an SEO perspective, they are equal. 

In general, a "page" contains static information - information which is unlikely to change very much, for example, your privacy statement on your website.  A "page" generally is linked somewhere on your home page, usually on the navigation bar.

A "post" has more up to date information - an explanation of a new technique or drug recently FDA approved.  A "post" usually does not have a link from the Home page.

The two are equals with regard to SEO value. 

For a website or blog to rank, it MUST have regularly published unique content - posts or pages - whatever you want to call it!

Each has its advantages. Take a quick listen.

And please visit Russ & Randy.com for more how-to details to get your practice found by you prospective patients!

If you have questions, comments or would like to add something to our dialogue, please leave here or on our website, www.RussandRandy.com.

And please leave a review of this podcast on iTunes - 5-stars, of course!

All the best!

Russ and Randy
www.RussandRandy.com

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