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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Now displaying: Page 5

Internet Marketing for Doctors.....by Doctors.

May 12, 2016

According the Pew Institute*, over 80% of Americans first use the Internet when faced with a health related question or problem.  When your next prospective patient searches the Internet for solutions to their problems or answers to their health related questions, the only way you (and your practice) can get noticed is if you have a website or social media account.

Without a "digital" presence (website, FaceBook, Google+, etc.), you simply don't exist.  Your prospective digital patients expect to find something about you and your practice on the Internet. 

At the very least, each medical practice should have a basic website so that when patients are searching for you by name, patients can find some cursory information about you.  This information can be published on your blog/website, Facebook Page, Google +, or review sites.....having nothing on the Internet, aka "not being found," is the worse situation.

Doctors with no information available on the Internet simply won't attract any new patients.

For those physicians and healthcare providers interested in marketing, a blog will allow you to regularly add content thereby allowing your website to be ranked in search engine results.

In short, our patient demand that we have digital presence.  This can be limited to a website or expanded to include social media.

Modern patients will simply not bother to call an office without some digital presence.

This is a reality of the digital age we live in. 

The goal of the Russ & Randy Podcast is to get you and your practice introduced to the digital world, and to get you...found.

If you have a comment or recommendation, leave it here or somewhere on our website.  We'd love to hear from you!  Thanks for following!

Be sure to visit Russ & Randy.com for more how-to details.

And please leave a review of this podcast on iTunes - 5-stars, of course!

All the Best!

Russ and Randy

*Pew Online Research

May 5, 2016

Like it or not, doctor rating sites are here to stay.  There are dozens of theses sites and all collect data about you, your colleagues and your hospital.  Many encourage readers to leave a review.

Fear the Negative Online Review

While over 90% of online reviews are positive, what we fear most about these rating sites is the negative online review, that is, a patient's review of your clinic or practice can be influenced based on poor parking, a rude receptionist, or maybe they were just having a bad day.

Sometimes, the negative reviews are about the doctor.

Responding to Negative Online Reviews

How do those doctor rating sites work? What are the ratings based on? Do they really reflect the care that you provide? How much of the rating is based on the clinician's interaction with the patient?

We'll discuss how to use these review sites to your advantage, why you must respond to ALL reviews, and best of all, how to deal with a negative online review so that you shine in the eyes of your next prospective patient!

In this episode Russ & Randy discuss these, and other, issues. 

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

May 4, 2016

As a professional, what are the best practices for using social media?  Do you maintain separate accounts for your business and personal life?  Do you "friend" patients?

As we learn to use social media to connect with patients, what are the most effective ways of avoiding liability, yet at the same time, not ignoring those who want to connect with you or your medical practice?

We'll give you a couple insights in this recent chat on Russ & Randy about how doctors can safely and effectively engage patients on social media.

We'd like to know your thoughts!  Please make a comment or give us some of your ideas either here or on our website www.RussAndRandy.com.

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

Apr 27, 2016

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) - is the process and techniques employed to get your website to rank.  SEO is the process that gets the information on your website found by your prospective patients. It's that simple

Patients have questions.   Search engines (Google, Bing, Yahoo) help patients find answers to these questions.  The best webpages with the best and most relevant answers get ranked higher.  Getting your webpage to rank high use the techniques and of search engine optimization.

Learning Search Engine Optimization (SEO)

Learning the techniques of SEO can be overwhelming and down right confusing.  

When you "Google That," you are creating a search...a search for an answer.  It may be directions, insurance participation or the nearest sub-specialist in your area.

No matter what the search, the search engines (Google, Bing, Yahoo) quest to give the right information on your first attempt at a search.

The process by which search engines decide which webpage best answers a question or solves a problem is based upon an algorithm unique to each search engine.

Search engines want to be right each and every time, hence, the algorithms are ever improving.  The search engines, by improving their SEO algorithms are getting better and better at giving us the answer we need.

These changes make the Internet more and more objective and legitimate by establishing criteria which reward the best and most relevant webpages to rank highly.

But before we can consider the latest SEO techniques, let's discuss the basics:

What is SEO? 

And how can you get your website found by prospective patients searching online?

Be sure to check out the excellent article on SEO by Randall (Randy) Wong, MD, on my blog:
http://russellfaust.com/optimize-your-website/ 

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

 

Apr 20, 2016

For many clinicians, we are completely consumed by our "calling." That is, outside of time spent with family, our clinical practices become THE all-consuming aspect of our existence. 

The "average" physician in this country works just over 65 hours per week. That doesn't include all the time spent outside of work thinking about how to treat a challenging patient problem; or learning about an aspect of our practice at which we aspire to excel. 

This means that many of us spend little time on social media; we spend little time online, unless it is for research related to care of our patients. 

So: for many clinicians, our first encounter with social media may be when disgruntled patient posts a nasty comment about our practice, or directly about us, and someone brings it to our attention. 

If you don't already know this, it's time to accept this as fact: your online reputation can make or break your clinical practice. 

This is Part 2 of our chat about dealing with negative comments online. 

You can check out this article on our blog here:
http://russandrandy.com/negative-online-reviews-respond/

Be sure to look for the episode on Doctor Rating Sites, too. 

And please be sure to rate our podcast (5-stars, of course) so that we can continue bringing you practical tips for branding & marketing your practice!

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

Apr 13, 2016

Whether or not you have a website or even use social media (Facebook, Twitter, for examples), you have an online reputation.  For most of us, our reputations and reviews online are favorable, positive and good.

But what do you do with a negative online comment or review?

Quite often, a doctor's first encounter with social media may be when a disgruntled patient has written a negative comment or review about you, your practice or your colleagues. 

Your online reputation can make or break your clinical practice. 

This is Part 1:  Your Online Reputation | How to Manage Negative Online Reviews.

This podcast was published in parallel with this article from our website:
http://russandrandy.com/negative-online-reviews-respond/

Be sure to look for the episode on Doctor Rating Sites, too. 

And please be sure to rate our podcast (5-stars, of course) so that we can continue bringing you practical tips for branding & marketing your practice!

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

Apr 6, 2016

Ever hear the phrase "content is king"?  It was a carry over from the newspaper days emphasizing that the "content" was the key to success.

Content Remains King

It is still true in today's digital marketing world.  The content of your website, or blog, is the key to high rankings on Google, Bing and Yahoo.  No other element is as crucial to good SEO and rankings than the articles, posts and pages on your website.

Google matches the CONTENT of your website with the search terms used by your next patient.  It's your CONTENT that people will find when searching online for answers to their health related questions.

It's the CONTENT of your site which allows your site to outrank your competitors. 

It's the CONTENT of  your website which provides value to your readers and allows you to build a relationship of trust. 

Where to Get Content?

But what do we write about?  As healthcare providers, this is the EASIEST part of creating a digital marketing plan.  We have ENDLESS sources of content.  We use it everyday.

But none of us likes to write articles. And, even if we do enjoy writing, most of us run our of ideas for articles pretty quickly. 

Easy Sources of "Content"

The easiest source of content is simply the countless answers to questions we give each and everyday in the clinic or office.  All you need to do is put them on paper!

This podcast episode of Russ & Randy will help you to find ideas for perfect content for your webside: content that you already have, that will answer the questions that your prospective patients are online searching for right now!

Be sure to visit our website, Russ & Randy for more!

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

Apr 4, 2016

Are you scared of your website?  So many doctors and healthcare providers avoid writing articles for their website for fear of liability.

Write to Educate

Publish articles to educate about your specialty.  Educating your followers and patients is what you do best...and with authority.  Most followers are simply looking for knowledge; not medical advice.  Most of your readers simply want to learn more about their medical condition.

In almost all cases, patients want to validate what they have learned and want to learn more...very, very few are looking for medical advice.

Russ and I never offer specific medical advice online.  It's impossible to make a diagnosis without an exam.

Stick to educating and avoid making specific recommendations or medical advice.

Seize the Opportunity

If you take the time to write educational material on your website, you'll quickly become the hero.

Just as you educate your real patients about their health, write the same answers online...educate!

It has been our experience that you'll quickly become the online authority if you are willing to educate.  You are not expected to "treat."

We encourage you to write a blog, to provide clinical content on your website - answering the healthcare questions of your readers - but you MUST NOT practice medicine on your website. That is, do not provide personal medical advice to people who ask for it. 

This podcast episode of Russ & Randy is a brief chat that we had on this topic. Come visit us at Russ & Randy for more!

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

Mar 16, 2016

Whether we like it or not ... whether we participate or not ... every one of us has a brand. 

Don't believe me? Just go online and search your name. Or search for the name of your medical practice. 

All those links that show up on the search results page - those are your BRAND in the digital world. 

And you may note that the majority of those links did not come from you. That is, those links come from someone else referring to you. For most clinicians, the number-one source of links to their name come from the "doctor rating sites." 

And if you have profiles on social media platforms - Facebook, Twitter, LinkedIn, etc. - those will show up on your search results pages, too.

When a prospective patient goes online and searches your name, they will find exactly what you found.

So ask yourself: is that what you want them to find?

If not, you have some work to do. 

This podcast episode of Russ & Randy is about your brand ... what it is; what it can do for you and your practice; how to optimize it.

All the best!

Russ...and Randy
Healthcare's Rx for Web and Social

 

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