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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Internet Marketing for Doctors.....by Doctors.

Mar 23, 2017

Steve Christiansen, M.D. started using social media before he became an ophthalmology resident. He is a true early adopter of social media, successfully using the platform to promote his eye care blog, grow the Ophthalmology following of the University of Iowa Ophthalmology department and the American Academy of Ophthalmology.  He has published a paper in the journal "Ophthalmology" regarding the use of Twitter in Ophthalmology.  Follow him @EyeSteve and www.EyeSteve.com.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 16, 2017

Russ and I talk about the importance of writing to your patient persona.  What is your patient persona? The patient persona is your perfect patient, or your avatar.  When writing to your patient persona, your writing becomes more directed, engaging and valuable.  As physicians, we must remember we are not writing to the world, but just one patient at a time.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 8, 2017

 

This interview was recorded "live" in a back hall of McCormick Place, Chicago.  

In October, 2016, Randy interviews Andrew Doan, MD, PhD, ophthalmologist in Temecula, California.  Andy talks about his early adoption of websites and his interest in SEO.  He has formed a verified review company (Credential Protection) to help physicians improve their online reputation. He is author of the book: "Hooked on Games:  The Lure and Cost of Video Game and Internet Addiction." 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 2, 2017

To rank get your website to rank, the best method is to produce original text articles for your website.  Sometimes it is simply too difficult to write and be creative.  Here are some personal tips on how Russ and I personally solve "writer's block."  Russ likes to exercise and I like to sit at my desk.  Listen for more ways we "break the block."

 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 23, 2017

Creating content to boost your SEO is difficult. It is especially difficult if you hate to write.  Instead of writing, what can you do?  We discuss some options to writing articles for your website.  In most cases, you probably have some great sources right under your nose.  Russ and I talk about, effective options to publishing text articles for your website and improving your SEO...without writing.

 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 16, 2017

There are several hosting scenarios for your website.  These options vary by the amount of support your receive to maintain your website on their servers.  While you do not need IT support per se, your website needs to be maintained on healthy and secure servers.  Russ and I talk about the 3 levels of web hosting which vary in the amount of IT and maintenance support you can expect, including security and backups.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 9, 2017

For your website to achieve great rankings, you must produce relevant content on your website on a regular basis....but what does "regularly" mean?  How often should you be publishing on your website.  In this short episode (6 mins) we talk about the variables leading to the number of times you will need to dominate search terms in your market.  Enjoy!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 2, 2017

This interview was conducted at the AAO Chicago meeting this past October.  Rob Melendez, M.D. is managing partner of Eye Associates of New Mexico.  Rob has been instrumental in his own and his practice's marketing with social media.  Listen why you must engage social media and to his 4 tips to marketing successfully with Facebook.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 26, 2017

The three most important pages of your website are the Home, About and Contact pages.  Each has an important function in the process of patient engagement.  The Home page gives you the opportunity to convey what services your provide.  The About page should convey personal and business information and Contact page, perhaps the Call-to-Action to allow your next patient to contact you and make an appointment.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 19, 2017

Wordpress is the most popular CMS (content management system) in the world for your website...and without exception. There are two versions.  We are really only discussing the advantages of Wordpress.org.  (The Wordpress.com version has too many limitations and we do not recommend this platform at all.)  Wordpress is cheap, easy to use, the best for SEO and provides turn-key themes which can be customized.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 12, 2017

There are only 3 types of websites.  Static websites, those which rarely get updated, function as online business cards and are known only to your existing patients.  Static sites have no marketing value because they will not get ranked by Google.  Dynamic sites, those with fresh content, have marketing value because they can get ranked.  Dynamic and interactive sites, those with fresh content and which allow comments to be asked have marketing value and are most likely to engage and convert your next patient.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 5, 2017

No one likes waiting.  Do you?

This episode provides a deep-dive into improving your Patient Experience by improving their Waiting Experience.

Karen D. DeCuir-DiNicola (Karen D3) is a two-time cancer survivor. In other words, she has plenty of experience with waiting rooms either for her doctors or in the hospitals. 

Listen how she can show you how to optimize that waiting room experience to provide an optimal patient experience!

In this episode of Russ & Randy Podcast, we chat with Karen D3 about the potential of your waiting room to ...

  • educate your patients
  • reassure your patients
  • distract them from their worries
  • better prepare them for the exam room

The benefits to your practice or hospital are unexpected, yet many. 

Take a listen to hear about the benefits, and how you can achieve them for your practice or hospital.

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 29, 2016

This is an introduction to the value of analytics.  Analytics, once installed on your website, gives you data about the behavior and preferences of  your website visitors.  Similar to TV rating sites, this information tells you what your readers like to read.  Knowing the most popular browsers and devices to visit your website allows you to ensure that your website looks and performs...on most popular ways to visit your site.  Analytics is free and an SEO requirement.

All the best!

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 22, 2016

Do you have a brand?  Russ and I introduce the concept of "brand" in preparation for an upcoming interview with Duane Knapp...world-class brand strategist.

Your reputation is your brand.  Every doctor, medical practice and hospital has a brand.  Your brand is difficult for healthcare providers to understand because the quality of the actual healthcare provided is but a tiny fraction of what we call brand.

You brand is the sum of all the "touch points" a patient has with your business, office or medical institution.  Every encounter and every interaction a patient has with "you" constitutes your brand.

We discuss our own experience with brand and how important it is to grow your practice. 

All the best!

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 15, 2016

Lead magnets and value offers are marketing terms used to define the process of engaging your visitor to your website.  What can I give you (the reader) in exchange for your email address?

A lead magnet is an irresistible bribe to exchange something of value for their contact information. 

In the healthcare world, our "value" can be health information, eBooks, recipes (healthy eating), etc.

Listen as to how this is integral to relationship develop and building your practice.

All the best!

Russ and Randy

 


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 8, 2016

Use images in your articles, aka posts, to increase the number of views.  Articles with images are much more likely to be read than those without.  We discuss other advantages to images including attracting attention, adding meaning and information, improving reader retention, etc.

From an SEO perspective, there are "best practices" on how to use stock images most effectively to improve your website rankings.

We also review proper use of images on the Internet and reveal low-cost/free sources of royalty free images.

All the best!

Russ and Randy

 


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 1, 2016

In this edition, you'll learn why we encourage you to email your patients regularly.

Collecting email addresses in order to stay engaged with your patients and attract others is one of the most powerful ways to grow your practice.

Everyone needs to be collecting email addresses.  Website or not, you should collect addresses now.

Email addresses are an easy way for you to keep in contact with your patients and those prospective patients who have expressed an interest in you and your website.

Engage Your Patients

Patients and your followers appreciate learning more about your practice and their health.  Your periodic email newsletters can keep your audience up-to-date about;

1.  Practice news;  new hires, birthdays, etc.
2.  New Associates
3.  New diagnostic tests or treatments available
4.  New office technology such as an EMR system
5.  Health information - educational articles provide value
6.  Increase your brand

Your existing patients, those with whom you already have a relationship, will become bigger ambassadors of your practice.  This is the first step to creating a stronger relationship with potential patients who might soon convert to patients and join your practice.

Two Ways to Collect Addresses

Manually collect email addresses in the office.  You may ask for addresses when new patients arrive and/or as part of your check-out process.

Set up an email subscription box on your website to collect addresses from visitors to your website. 

Remember to Ask Permission

The Internet is sensitive about spam. 

In the office or on your new patient forms, it's as easy as asking "Would you like to receive our newsletter?"

On your website, the subscription opt-in form will automatically send an confirmation email to your brand new contact.  This "opt-in" verification will be handled by the email service provider (ESP) which manages your subscribers.  Examples include Mailchimp.com and aWeber.com

Start the Engagement

As you collect email addresses, start to publish a newsletter regularly.  Frequency can range from weekly to monthly or more. 

If you don't have a website, you'll need to create an email newsletter to send to your subscribers.  If you do have a website, published articles can automatically generate these regular emails - it becomes an automated process. 

What's Next?

Now that you have started your email collection process...you'll be ready for the next episode on "value-offers" and "lead-magnets."

See you next week!

 


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Nov 17, 2016

Ever sign up for anything online?  If you did, it was probably a result of a "call to action or CTA.

"Call to Action" is a marketing tool where an instruction is given to initiate an immediate response. There are examples of "Call to Action" everywhere; TV, radio and the Internet.

CTA marketing is very important to Healthcare and Medical Internet Marketing, too.

Listen to this episode of Russ & Randy Podcast to find out what your ultimate Call to Action is for your website. 

Read on.

Purpose of Your Website?

You have a website to grow our practice.  How does a Call to Action grow your practice (see below...)?

It's very simple, in order for you to grow your practice via your website, you need to have potential patients;

1.  Sign Up to your email subscription list
2.  Call to schedule an appointment

These are the two ways a website can grow a medical practice.  Building an email list and generating patient appointments are the only call to action examples you will need. 

A Call to Action simply invites your reader to complete 1 or 2 tasks which are the goals of your website.  They are simple reminders.

Other CTAs might include, but do not necessarily pertain to healthcare;

  • Buy now
  • Download Now
  • Talk to Us
  • Chat Now
  • Click Here

Email List

Everyone in business should be building an email list.  Asking your potential patient to subscribe to your website via email allows you to;

  1. Educate them/provide value
  2. Increase your brand
  3. Update your patients with current practice news
  4. Most importantly - stay engaged with your patients

Placement of Call to Action

The Call to Action should be easy to find and obvious.

There is a special place on every website where your CTA should be placed.  Russ explains why this placement is so critical on both your desktop/laptop version of your site and on a mobile device.

Even on a mobile device, there should be ample room accommodate both an email CTA and a "call now" for an appointment.

Want to know more?

Mobile Responsive Test

As we discuss, use www.mobiletest.me to test your website on a particular smartphone or tablet.  This is much easier than manually searching your website on numerous phones and tablets.

And it's free.

Next time you go to a website, listen to the radio or watch TV - see if you can find the CTA!


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Nov 10, 2016

In this episode, Isaac Porter, M.D., a solo practitioner in Raleigh, North Carolina is interviewed.  Listen how he uses his website and video to successfully market himself.  Learn his most effective digital tool in helping him get new patients.

Isaac and I met several years ago as we share a common interest in Internet marketing and social media. 

This interview was recorded at the recent AAO meeting in October 2016.

Elephant in the Room

Well not actually in the room, but just outside our "quiet" office space we found in the McCormick Place in Chicago was a construction zone.  The background noise is from a helicopter lifting generators to an adjacent roof top.

While the background noise could not be digitally cleaned, he has some great "pearls" and insights on how he successfully implements YouTube and reviews to market his practice.

Enjoy!

Who is Isaac Porter?

Isaac is an ophthalmologist and cornea specialist.  He is now in solo practice after having purchased his practice from his senior partner.  Isaac describes his older partner as an "early adopter," having a website as early as the mid-1990s.

Patient Education

Porter Ophthalmology has a website, video blogs and produces a written transcript from each video.  To date, there are approximately 130 patient education videos on YouTube where various eye diseases are discussed.

Self-Produced Content

These videos have taken him about 4 years to produce.  He produces the videos himself using a DSLR (Nikon D5000) in his office.  Episodes are continuous and not edited.  Videos are short, between 2-2.5 minutes each.

His videos, a series called "A State of Sight," have attracted almost 600k views.

It's important to notice that he does NOT pay a commercial vendor for video production.

Team Approach - Trickle Down

Porter Ophthalmology takes the team approach, all sharing in their digital marketing strategy. Though Dr. Porter takes the lead, it is quite clear that the entire "team," shares in their marketing effort - truly impressive.

Isaac takes the lead by asking patients for reviews and the team follows up with emails including directions for both mobile and desktop.

Each team member contributes to the effort of producing content.  Listen how they do it!

Isaac Porter, M.D.
Porter Ophthalmology
Raleigh, North Carolina
www.EyePorter.com

Twitter:  @eyeporter


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Nov 3, 2016

Both Russ and I are physicians who independently wandered into Internet Marketing over the past 10 years.

Russell Faust, MD, PhD is a pediatric ENT surgeon and I (Randall Wong, MD) am a retina specialist.

In this episode we talk about ourselves and how it is that two physicians are collaborating to create a podcast on Healthcare and Medical Internet Marketing.

Though we preach about the About Page, we have neglected to be fully transparent about ourselves...until now.

About Russ

The condensed version is that Russ became annoyed with patients arriving in his office with reams of health MIS-information from Dr. Google (the Internet).  His mission was to provide his own information about pediatric ENT health maladies on his own website, BoogorDoctor.com.

In a short while, he was noting traffic ranging from 20-30k per month. 

Using his experience, he forged into the Internet Marketing world, first helping friends and the like and found his niche in brand strategy for healthcare systems.

Russ may be contacted by visiting www.russellfaust.com.  Alternatively, here is his email:  rf@russellfaust.com.

About Randy

As a retina specialist (ophthalmologist), I became frustrated after creating a huge website for my group in the mid-1990s and not being able to search/find ourselves on the Internet.   We were unwilling to pay for blackhat gimmicks to get our website to rank.

Google has made the Internet more objective and trusted and I entered healthcare and medical Internet marketing by creating my own site www.retinaeyedoctor.com.

Like Russ, we became quite good at content marketing and getting our pages to rank.  Not only do I get patients from all over the world, but I found that patients really enjoyed the information.

Medical Marketing Enterprises, LLC was co-Founded with Amy, my attorney wife, who shares the same passion and knowledge about the Internet.  The company teaches and consults about SEO, website rankings, patient engagement and reputation management.

Email: randall.v.wong@gmail.com

About "Russ and Randy"

Very few docs understand or take Internet marketing seriously.  Russ and I "followed" each other for several years before collaborating for this podcast.  One of these days we'll get around to writing a book, too.

Our hope is combine our efforts to create courses and seminars.  There is a growing need for doctors and healthcare institutions to understand the importance of engaging the Internet to grow their brand and business, but do it sucessfully...and correctly.


Thanks for listening. See you next week!

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Oct 27, 2016

Nothing makes you an authority like writing a book.  A book can establish you as an expert.  Writing a book for your patients can be the catalyst you need to successfully market yourself.

And it's not as difficult as you think.

There are many advantages to writing your own book, even for doctors and other healthcare providers.

Russ interviews renowned healthcare author and speaker, Lynda Goldman in this episode.

Exceed Your Own Authority

Writing a book makes you an authority, it makes you an expert in that field.  Even for healthcare providers, including doctors, writing a book can establish you as a leading expert in your particular niche.

Writing a book, directed to your patients, can educate them and your community.  Lynda discusses how educated patients can improve office efficiency and how they can become happier and healthier.

Advantages for YOU

The obvious advantage of writing a book is to grow your practice.  In doing so, your professional brand improves perhaps leading to speaking and consulting opportunities. 

Russ and Lynda talk about less obvious, but very intriguing, benefits of writing your own book.

Write a Book in 3 Months

Get started! 

Writing a book can be easier and cheaper than you think.  Whether you simply want a book on Amazon or a more traditional version, writing a book can be easy with Lynda's advice and "hacks."

Listen how you can avoid hiring expensive ghost-writers, publishers and agents.  You can even publish a book without ever writing.  Ever think of self-publishing?

Free Seminar

Lynda is offering a FREE Writer's Road Map.  This 5 Day course will teach you the methods and secrets Lynda has used over the past 25 years to author over 40 healthcare and wellness books!


Thanks for listening. See you next week!

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Oct 20, 2016

How do you convert patients from the Internet?  There is an actual process by which a "follower" becomes a patient. 

In this episode Russ and I define the 3 components that will allow you to understand how your website and your content can engage your next patient.

We talk about the need to establish yourself as an authority, provide value and developing trust.

Authority

We are healthcare authorities.  We are healthcare experts.

The content you provide on your website must be credible and clinically accurate.  Fortunately, as healthcare experts, this should be natural.

In addition, our readers understand us to be authorities on healthcare.  In any other industry, the website owner (us) has to earn or prove authority, but we are deemed natural authorities based upon our professional degrees. This can take extra time.

Value

Every successful website must provide value.  If not, no one would visit.  Think of every website you visit and figure out the value you receive.  Travel directions, movie listings, recipes, etc., the websites which answer your questions provide value.

For your website to rank well, you must provide content (articles, publications, presentations).  Your content will educate and inform, thus providing value.

Trust

With time, by repeatedly providing value, you develop trust with your readers.  Once trust is established, you are likely to convert your reader to your next patient.

My favorite example is a navigation site used for directions.  The value provided is correctly arriving at your site without getting lost.  With time you rely, or trust, this website to get you to your destination each and every time.

If the navigation site failed you 25% of the time, you would never trust that site...ever.

Understanding that there is an actual process should help you with your Internet marketing strategy. 

Authority, value and trust.

Thanks for listening. See you next week!

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Oct 14, 2016

Your brand in the digital world depends on much more than face-to-face time with your patients! Your brand depends on more than merely how great a physician you are.

If you are skeptical, go check out your doctor ratings on vitals.com, ratemds.com, healthgrades.com, or any of the other doctor-rating sites: note that the majority of questions that determine your online rating have nothing to do with the doctor! Most of the questions that determine your online reputation - your brand - depend on factors out of your control. 

Or are they? Are those factors out of your control? 

Duane Knapp tells us how to control those factors that build your online (and offline) reputation. He tells us how to optimize your brand! 

Oct 13, 2016

Did you know you can update your website and social media platforms with a single click?  Just one.

"'Killing two birds with one stone' is wrong Dad, it should be one throw!"

Regardless if you think my then 8 year old son is right, are you maintaining and updating your website and social media platforms as efficiently as possible?

Are you doing everything you can to automate and streamline your web presence?

In this episode of Russ and Randy, we talk about ways to streamline and automate your various platforms and website.  In addition we talk about some time saving tools to make your work more efficient and fun.

Finding time to write one article is hard enough.  By connecting your website to your social media platforms (usually with something called a plugin) you can automatically post a link to your new website article on your social media accounts!

After every article we write gets published on RussandRandy.com, a link goes to Twitter and Facebook announcing to our followers on those platforms that we have a new article to read.

In this way, all of our platforms remain uniformly updated, we avoid manual posting and the possibility of forgetting!

Email Handlers and RSS

Two popular email handlers are aWeber and Mailchimp. 

They serve the same basic function by sending emails to your subscribers that a new article has been published on your website. 

Your website likely has an RSS feed (every blog/Wordpress site has RSS).  The RSS updates the email handler with information about your new article.

aWeber and Mailchimp then email this information to your subscribers.  This way your subscribers (patients, Internet readers who follow your website) automatically receive your updates.

Re-Purposing Content

For those of you interested in publishing content on different media, this can be a time saver.  Randy explains how he will be publishing the same content on his website, YouTube channel and podcast - all with one episode!

Editorial Calendar

Listen to how Russ uses an editorial calendar to keep in sync with real world events.  This is a great way to make sure you don't "miss" any important dates relevant to your audience like "national hand bag day"!  Is there one?

Templates and Blueprints

Once you develop a system to producing/writing your content, the process becomes easier and less arduous.  The purpose of templates or blueprints is develop a format which allows you to efficiently produce content.

How many stones or throws are you using?

There are other "time savers" to automate your process.  If you have something you'd like to share, please leave a comment here, or better yet, on RussandRandy.com.

Thanks for listening. See you next week!

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Oct 6, 2016

In this episode, Russ and I talk about the different ways our patients and listeners learn.  We discuss Google, YouTube and podcasts and how they differ by the different types of content they provide.

Different Platforms

Google is the largest search engine in the world.  Most content on the Internet is in the form of text, that is, you have to read articles posted on websites.

Youtube, the second largest search engine, produces video content.  To consume videos, you listen and watch.

Podcasting has exploded over the past few years (hence, "RussandRandy").  Upwards of 20% of adults have listened to a podcast within the last 30 days according to Edison Research.  You can listen to a podcast anywhere.

Different Learners

One explanation of the popularity of these platforms is that we are all different learners.  We all have a preference for learning a certain way. 

If you like to read, you search Google.  You like to watch content, go to YouTube.  Because you are here, you must like to listen to your content.

Russ and I have different ways of learning.  This may have influenced us in our career choices, who knows?

Having a preference for particular types of media must even influence which social media platforms we choose to communicate with one another.

Content of Your Website

For marketing purposes, text is still preferred because text (your website) can be optimized and ranked better compared to video or audio.  There are no great ways to yet optimize, index and rank audio and visual content.

As you get more proficient with your website, you may choose to re-purpose your content on YouTube or even start a podcast!  We'll be talking about "re-purposing" in an upcoming episode.

Producing content on various media platforms will broaden your audience.  At the same time, however, you want to be producing content tailored to your patient demographic.  Give them content in a form they prefer.

Don't know what they like?  Ask them!

If you have questions or comments, please email us or visit RussandRandy.com.

Please find us on iTunes and subscribe to either the podcast or here to receive our latest episodes.

Thanks for listening. See you next week!

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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