Search Engine Optimization (SEO) - is the process and techniques employed to get your website to rank. SEO is the process that gets the information on your website found by your prospective patients. It's that simple.
Patients have questions. Search engines (Google, Bing, Yahoo) help patients find answers to these questions. The best webpages with the best and most relevant answers get ranked higher. Getting your webpage to rank high use the techniques and of search engine optimization.
Learning the techniques of SEO can be overwhelming and down right confusing.
When you "Google That," you are creating a search...a search for an answer. It may be directions, insurance participation or the nearest sub-specialist in your area.
No matter what the search, the search engines (Google, Bing, Yahoo) quest to give the right information on your first attempt at a search.
The process by which search engines decide which webpage best answers a question or solves a problem is based upon an algorithm unique to each search engine.
Search engines want to be right each and every time, hence, the algorithms are ever improving. The search engines, by improving their SEO algorithms are getting better and better at giving us the answer we need.
These changes make the Internet more and more objective and legitimate by establishing criteria which reward the best and most relevant webpages to rank highly.
But before we can consider the latest SEO techniques, let's discuss the basics:
What is SEO?
And how can you get your website found by prospective patients searching online?
Be sure to check out the excellent article on SEO by Randall (Randy) Wong, MD, on my blog:
All the best!
Healthcare's RX for Web and Social