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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Internet Marketing for Doctors.....by Doctors.

Apr 27, 2016

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) - is the process and techniques employed to get your website to rank.  SEO is the process that gets the information on your website found by your prospective patients. It's that simple

Patients have questions.   Search engines (Google, Bing, Yahoo) help patients find answers to these questions.  The best webpages with the best and most relevant answers get ranked higher.  Getting your webpage to rank high use the techniques and of search engine optimization.

Learning Search Engine Optimization (SEO)

Learning the techniques of SEO can be overwhelming and down right confusing.  

When you "Google That," you are creating a search...a search for an answer.  It may be directions, insurance participation or the nearest sub-specialist in your area.

No matter what the search, the search engines (Google, Bing, Yahoo) quest to give the right information on your first attempt at a search.

The process by which search engines decide which webpage best answers a question or solves a problem is based upon an algorithm unique to each search engine.

Search engines want to be right each and every time, hence, the algorithms are ever improving.  The search engines, by improving their SEO algorithms are getting better and better at giving us the answer we need.

These changes make the Internet more and more objective and legitimate by establishing criteria which reward the best and most relevant webpages to rank highly.

But before we can consider the latest SEO techniques, let's discuss the basics:

What is SEO? 

And how can you get your website found by prospective patients searching online?

Be sure to check out the excellent article on SEO by Randall (Randy) Wong, MD, on my blog:
http://russellfaust.com/optimize-your-website/ 

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

 

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