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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: Category: online reputation

Internet Marketing for Doctors.....by Doctors.

May 5, 2016

Like it or not, doctor rating sites are here to stay.  There are dozens of theses sites and all collect data about you, your colleagues and your hospital.  Many encourage readers to leave a review.

Fear the Negative Online Review

While over 90% of online reviews are positive, what we fear most about these rating sites is the negative online review, that is, a patient's review of your clinic or practice can be influenced based on poor parking, a rude receptionist, or maybe they were just having a bad day.

Sometimes, the negative reviews are about the doctor.

Responding to Negative Online Reviews

How do those doctor rating sites work? What are the ratings based on? Do they really reflect the care that you provide? How much of the rating is based on the clinician's interaction with the patient?

We'll discuss how to use these review sites to your advantage, why you must respond to ALL reviews, and best of all, how to deal with a negative online review so that you shine in the eyes of your next prospective patient!

In this episode Russ & Randy discuss these, and other, issues. 

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

Apr 20, 2016

For many clinicians, we are completely consumed by our "calling." That is, outside of time spent with family, our clinical practices become THE all-consuming aspect of our existence. 

The "average" physician in this country works just over 65 hours per week. That doesn't include all the time spent outside of work thinking about how to treat a challenging patient problem; or learning about an aspect of our practice at which we aspire to excel. 

This means that many of us spend little time on social media; we spend little time online, unless it is for research related to care of our patients. 

So: for many clinicians, our first encounter with social media may be when disgruntled patient posts a nasty comment about our practice, or directly about us, and someone brings it to our attention. 

If you don't already know this, it's time to accept this as fact: your online reputation can make or break your clinical practice. 

This is Part 2 of our chat about dealing with negative comments online. 

You can check out this article on our blog here:
http://russandrandy.com/negative-online-reviews-respond/

Be sure to look for the episode on Doctor Rating Sites, too. 

And please be sure to rate our podcast (5-stars, of course) so that we can continue bringing you practical tips for branding & marketing your practice!

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

Apr 13, 2016

Whether or not you have a website or even use social media (Facebook, Twitter, for examples), you have an online reputation.  For most of us, our reputations and reviews online are favorable, positive and good.

But what do you do with a negative online comment or review?

Quite often, a doctor's first encounter with social media may be when a disgruntled patient has written a negative comment or review about you, your practice or your colleagues. 

Your online reputation can make or break your clinical practice. 

This is Part 1:  Your Online Reputation | How to Manage Negative Online Reviews.

This podcast was published in parallel with this article from our website:
http://russandrandy.com/negative-online-reviews-respond/

Be sure to look for the episode on Doctor Rating Sites, too. 

And please be sure to rate our podcast (5-stars, of course) so that we can continue bringing you practical tips for branding & marketing your practice!

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

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