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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: Category: Internet Marketing for Healthcare

Internet Marketing for Doctors.....by Doctors.

Oct 27, 2019

Dr. Lewis is a practicing optometrist in the San Francisco Bay area.  He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients.

He developed this system after realizing that too many of us neglect to use internal marketing to generate referrals. 

His system does not rely on a proprietary system, but it does you email/SMS to keep in contact with each patient.  The system allows complete customization for both the patient and the doctor.

Listen how he can increase your referrals without buying any new software or hardware!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

May 31, 2019

LinkedIn is the preferred professional social media platform.  This episode covers the basic information everyone should include in their LinkedIn profile. 

Pay attention to the following areas:  headline (tagline), banner image, head shots, description and summary. 

Lastly, we offer some tips on preventing grammar and spelling mistakes.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Mar 26, 2019

Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well.  2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are: 

  1. Something you know
  2. Something you have
  3. Something you are

A password, for example, is something you know.  Used by itself, a password is only 1 step verification.  Two factor authentication requires a second piece of information. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Mar 6, 2019

Relevant, refreshed and regular are the 3 Rs of SEO.  These 3 concepts will give you a better understanding of what sites get ranked well and why.  In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient.  Websites that pay attention to the "3Rs" get higher rankings of their webpages. 

 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Feb 25, 2019

In this episode we explain the process of SEO for your YouTube videos.  Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video.  Though optimization really relates to anything to improve views of the video, we are restricting this episode to optimizing your video through: 1) File Name 2) Title of Video 3) Description 4) Thumbnail and 5) Tags.  Optimization will help increase the total number of views of your videos by getting your videos to rank well.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Feb 20, 2019

Getting your YouTube videos to rank well takes a little more ingenuity  than getting your webpages to rank on the other search engines using traditional SEO approaches.  Video is difficult to index, whereas text articles on your web site are easiest, but it can be done.  The secret is to do everything you can do to increase your views...and here's how and why.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Feb 12, 2019

Whatever content you are publishing on your website or social media, is it valuable? 

While all health providers tend to discount the value of their services, we tend to discount the value of our articles, newsletters, videos and podcasts.

Here are some easy questions you can ask to evaluate the value of your content.  You answer "yes" to any of these questions...you are providing value!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Jan 28, 2019

Let's start off the new year with some realistic ground rules for your digital marketing plans.  Whatever you plan, make your goals achievable (realistic), enjoyable and with clear cut goals.  Marketing in healthcare is tough enough, why be hard on yourself.  We'll cover 10 easy to implement suggestions in this episode, too.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Aug 27, 2018

This episode discusses simple ways to improve your website by making it more engaging and current...but without the labor of creating new, refreshed content.  Though the best "fix" for any website is the routine injection of fresh content, many website owners aren't able maintain this level of publishing.  What's next?  We discuss several "quicker fixes" to make improvements to your website.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

Jul 10, 2018

This is our 100th episode.  We ask each other "What are your favorite episodes?"  We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes.  We also talk about what the most popular topics you, our listeners, have enjoyed.  We thank you for hanging in there for our weekly (almost) "Tips in 10."  See you next week.  BTW - Let us know your personal favorites!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

May 25, 2018

What are the best practices for the length of your website articles (posts), podcast episodes and videos?  When deciding, consider the follower and SEO.  It's a constant battle, but there seems to be some middle ground where you can engage your follower AND satisfy best practices for SEO.  We have some experience with blogposts and pages, podcast episodes and YouTube videos.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

 

 

May 17, 2018

Even if you were an expert in ALL fields of medicine, you would surely have a few "favorite" conditions you'd rather treat versus others.  In this episode we simply highlight that you should create a digital footprint (website, social media, YouTube) which reflects your expertise AND how you envision your "perfect" practice.  Here are some easy tips how to move in that direction.  You must have some favorites....we do!

Russ and Randy
#healthcarepodcast

May 10, 2018

HTTPS means your website is safe.  Converting your website to HTTPS means your site can be trusted, your visitors' information is safe and the content on your site is legitimate.  HTTPS requires obtaining an SSL certificate for you site.  The SSL is website specific, can not be transferred and must be purchased yearly.  Regardless if you sell goods online, everyone needs an SSL - it has been "required" for SEO rankings and soon, sites without an SSL will be flagged as an "Unsecure Site."

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

 

 

May 3, 2018

Russ and Randy query what platforms could replace the marketing utility of a website, that is, if you didn't have a website, what would be the next best platform to market your practice?

We investigate alternative ways of marketing digitally without a website.  What would you do?  Russ like a few platforms and Randy has a couple of others in mind.  

What would you do?

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

 

 

Apr 14, 2018

Your website does not need to outrank the entire world.  To be successful, your website needs only to outrank your competition in the communities and areas that you serve.  Focus on ranking in the zip codes of those areas.  Google search your competitors - similar practices who also have an active web presence - you'll be surprised how few competitors you may actually have!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Mar 29, 2018

Relevant content is content which is meaningful, interesting or memorable on the web.  Content that is not relevant is spam.  Whether on your website or social media platform, your published content has to provide value for it to be consumed.  Relevant content will be opened, read, remembered... and shared.   If your content is meaningless, boring and not relevant...so are you.  Don't spam your audience with non-relevant content.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

 

Mar 22, 2018

Scarcity marketing is no longer healthcare's best marketing principle. As sources of health information, practitioners' value to our patients has decreased as Google and the Internet have provided competition. This creates a unique opportunity for health providers to market effectively. The practitioners who rise to the call and provide their own information will be the most successful. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

 

Mar 15, 2018

Every website should be a blog.  Period.  Is yours?  Blogs were initially a fad, but the ability to easily add content, the basis of SEO, has established their value as the best website platform.  SEO is based on content. Blogs, aka content management systems, are best suited for SEO and the search engines. Themes/Design of a blog can now be changed easily with a click.  No more custom coding.  No more expense.  

In other words, putting your website on a blog platform allows you to maximize your ability tor get your website ranked and still have a 100% customizable website.  It's the best of both worlds.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

 

Feb 8, 2018

Want to podcast (yes, you should)?  Here's how to get started in 3 simple and very, very affordable steps.  Chances are you already have the necessary equipment and you have (almost) nothing to buy.  We talk about recording, hosting and how to get published on iTunes and other platforms.  If we've done it, then it can't be too hard!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Jan 26, 2018

Randy started publishing his own surgical videos on YouTube about 7 years ago.  His total views are fast approaching 1 million views!  During this episode Russ interviews Randy about how he produced his videos, and how it has benefited his practice.  It definitely has helped his SEO and marketing and we'll share with you how it helps..and why. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

Dec 18, 2017

Creating your eBook can be easy.  Just "copy and paste."  If you are ready to write an eBook, we are assuming you have a website.  Use the content from your website/blog to create your eBook.  We discuss 3 simple steps to identify the "right" content and how to easily use your existing content to create your eBook.  What's more, there's no need to re-write your existing content.  Just "copy and paste."

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Nov 23, 2017

Russ and I want to thank you for your patronage and following over the past 75 or so episodes of "Russ and Randy."  We have learned quite a bit in the last 18 months of production: we have made some mistakes and have made some improvements to the show.  Most of all, we have learned some great lessons...such as doctors don't know everything!  Happy Thanksgiving! -- R and R

 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Nov 18, 2017

What's the proper way to ASK someone to guest blog for your website?  We discuss tips and recommendations on how to properly make a request and make your request irresistible!  Guest blogging can be mutually beneficial for you and your guest blogger!  Here's how.  Enjoy!  Russ and Randy.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Oct 26, 2017

Russ and I share a few ways to increase your website traffic and improve SEO.  As a healthcare authority, participate on others' forums, bulletin boards, chat rooms, blogs, etc.  By doing so, you expose yourself to new networks, online communities and followers.  

Guest blogging, HARO and patient bulletin boards are several ways you can improve traffic to your website.  Utilizing these simple methods can create quality backlinks to your site - a powerful way to improve your SEO.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Oct 19, 2017

Use images to enhance the readability and increase the shares of your website articles.  Images invite your reader to click, open and read your article.  Images make your article more likely to be shared.  Listen for our favorite sites to obtain "legal" images cheaply and how to best optimize them.  Enjoy.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

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