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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: Category: Internet Marketing for Healthcare

Internet Marketing for Doctors.....by Doctors.

Jul 10, 2018

This is our 100th episode.  We ask each other "What are your favorite episodes?"  We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes.  We also talk about what the most popular topics you, our listeners, have enjoyed.  We thank you for hanging in there for our weekly (almost) "Tips in 10."  See you next week.  BTW - Let us know your personal favorites!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

May 25, 2018

What are the best practices for the length of your website articles (posts), podcast episodes and videos?  When deciding, consider the follower and SEO.  It's a constant battle, but there seems to be some middle ground where you can engage your follower AND satisfy best practices for SEO.  We have some experience with blogposts and pages, podcast episodes and YouTube videos.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

 

 

May 17, 2018

Even if you were an expert in ALL fields of medicine, you would surely have a few "favorite" conditions you'd rather treat versus others.  In this episode we simply highlight that you should create a digital footprint (website, social media, YouTube) which reflects your expertise AND how you envision your "perfect" practice.  Here are some easy tips how to move in that direction.  You must have some favorites....we do!

Russ and Randy
#healthcarepodcast

May 10, 2018

HTTPS means your website is safe.  Converting your website to HTTPS means your site can be trusted, your visitors' information is safe and the content on your site is legitimate.  HTTPS requires obtaining an SSL certificate for you site.  The SSL is website specific, can not be transferred and must be purchased yearly.  Regardless if you sell goods online, everyone needs an SSL - it has been "required" for SEO rankings and soon, sites without an SSL will be flagged as an "Unsecure Site."

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

 

 

May 3, 2018

Russ and Randy query what platforms could replace the marketing utility of a website, that is, if you didn't have a website, what would be the next best platform to market your practice?

We investigate alternative ways of marketing digitally without a website.  What would you do?  Russ like a few platforms and Randy has a couple of others in mind.  

What would you do?

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

 

 

Apr 14, 2018

Your website does not need to outrank the entire world.  To be successful, your website needs only to outrank your competition in the communities and areas that you serve.  Focus on ranking in the zip codes of those areas.  Google search your competitors - similar practices who also have an active web presence - you'll be surprised how few competitors you may actually have!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Mar 29, 2018

Relevant content is content which is meaningful, interesting or memorable on the web.  Content that is not relevant is spam.  Whether on your website or social media platform, your published content has to provide value for it to be consumed.  Relevant content will be opened, read, remembered... and shared.   If your content is meaningless, boring and not relevant...so are you.  Don't spam your audience with non-relevant content.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

Mar 22, 2018

Scarcity marketing is no longer healthcare's best marketing principle. As sources of health information, practitioners' value to our patients has decreased as Google and the Internet have provided competition. This creates a unique opportunity for health providers to market effectively. The practitioners who rise to the call and provide their own information will be the most successful. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

Mar 15, 2018

Every website should be a blog.  Period.  Is yours?  Blogs were initially a fad, but the ability to easily add content, the basis of SEO, has established their value as the best website platform.  SEO is based on content. Blogs, aka content management systems, are best suited for SEO and the search engines. Themes/Design of a blog can now be changed easily with a click.  No more custom coding.  No more expense.  

In other words, putting your website on a blog platform allows you to maximize your ability tor get your website ranked and still have a 100% customizable website.  It's the best of both worlds.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

Feb 8, 2018

Want to podcast (yes, you should)?  Here's how to get started in 3 simple and very, very affordable steps.  Chances are you already have the necessary equipment and you have (almost) nothing to buy.  We talk about recording, hosting and how to get published on iTunes and other platforms.  If we've done it, then it can't be too hard!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Jan 26, 2018

Randy started publishing his own surgical videos on YouTube about 7 years ago.  His total views are fast approaching 1 million views!  During this episode Russ interviews Randy about how he produced his videos, and how it has benefited his practice.  It definitely has helped his SEO and marketing and we'll share with you how it helps..and why. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

 

Dec 18, 2017

Creating your eBook can be easy.  Just "copy and paste."  If you are ready to write an eBook, we are assuming you have a website.  Use the content from your website/blog to create your eBook.  We discuss 3 simple steps to identify the "right" content and how to easily use your existing content to create your eBook.  What's more, there's no need to re-write your existing content.  Just "copy and paste."

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Nov 23, 2017

Russ and I want to thank you for your patronage and following over the past 75 or so episodes of "Russ and Randy."  We have learned quite a bit in the last 18 months of production: we have made some mistakes and have made some improvements to the show.  Most of all, we have learned some great lessons...such as doctors don't know everything!  Happy Thanksgiving! -- R and R

 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Nov 18, 2017

What's the proper way to ASK someone to guest blog for your website?  We discuss tips and recommendations on how to properly make a request and make your request irresistible!  Guest blogging can be mutually beneficial for you and your guest blogger!  Here's how.  Enjoy!  Russ and Randy.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Oct 26, 2017

Russ and I share a few ways to increase your website traffic and improve SEO.  As a healthcare authority, participate on others' forums, bulletin boards, chat rooms, blogs, etc.  By doing so, you expose yourself to new networks, online communities and followers.  

Guest blogging, HARO and patient bulletin boards are several ways you can improve traffic to your website.  Utilizing these simple methods can create quality backlinks to your site - a powerful way to improve your SEO.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Oct 19, 2017

Use images to enhance the readability and increase the shares of your website articles.  Images invite your reader to click, open and read your article.  Images make your article more likely to be shared.  Listen for our favorite sites to obtain "legal" images cheaply and how to best optimize them.  Enjoy.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Oct 5, 2017

When do you need to use encrypted messaging (text or email) when communicating with your patients?  Encrypted messaging is mandated by HIPAA when protected health information (PHI) is involved but is NOT required in your email newsletters and such regarding general educational material.  Russ and I are NOT attorneys and are not offering advice in this episode, but we do highlight some potential pitfalls when considering HIPAA compliant message encryption with your patients.  Enjoy. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Sep 28, 2017

There are so many ways to message each other.  There is email, Twitter, Facebook messaging, etc.  Almost every social media platform allows direct messaging with one another.  Email, however, has proven to be tried and true.  Social medial platforms may come and go, but email has been steadfast for several decades.  Why?  Russ and I talk about the reasons why you should continue to use email to reach out to your followers and not worry about the latest "fad" of communication.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Sep 13, 2017

Managing just one social media account can become tricky and cumbersome, especially when trying to keep an active website up to date.  We share some tips, suggest plugins and review two platforms which allow you to efficiently manage multiple social media accounts at the same time. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Sep 7, 2017

Our podcast on healthcare and medical Internet marketing is now one year old!  Russ and I officially started publishing August, 2016 to iTunes.  This episode tells why we started, why it took so long to get started and, more importantly, what we have each learned from the process.  We have both "how to" recommendations and share a little self criticism.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Aug 31, 2017

LinkedIn and Doximity are two very popular social media platforms in the healthcare industry.  Unlike most social media platforms you may choose to use, these particular platforms are geared toward professionals;  business professionals and healthcare providers.  Use of LinkedIn may benefit you in other ways than attracting patients.  We are curious how many of you are using Doximity and for what purpose?

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Aug 24, 2017

Search engines rank individual web pages, not websites.  Some of your web pages of your website may rank well, others may not.  To insure your pages are ranking as high as possible, make sure to optimize each individual page.  This is particularly true when crafting your "About" pages. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Jun 29, 2017

Russ and I recently talked about repurposing (or recycling) your website content.  One easy way to repurpose content is by creating a screencapture video.  We talk about some easy tools to help you get started.  If you already own and computer or laptop, chances are you may already have all the tools you need.  Creating video of content (e.g. Power Point) you have already created is a great first step to repurposing and familiarizing yourself with a new medium.  We give some tips and recommend a few programs along the way!

 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jun 22, 2017

Repurposing your content or using different platforms to recycle existing content makes you more efficient, gains more followers and widens your appeal.  Repurposing is not the same as "copy and paste," but rather, means that you create similar content of the same subject, but on different platforms (e.g. audio, video, etc.)

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jun 15, 2017

Your online reputation if vital to your practice.  It's imperative that you are aware of reviews and comments about your practice and yourself.  There are dozens of places which comprise your digital reputation, but how do you find them all?  Here are a some easy ways to automatically monitor the Internet and review sites to keep track of your reputation.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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