Whether we like it or not ... whether we participate or not ... every one of us has a brand.
Don't believe me? Just go online and search your name. Or search for the name of your medical practice.
All those links that show up on the search results page - those are your BRAND in the digital world.
And you may note that the majority of those links did not come from you. That is, those links come from someone else referring to you. For most clinicians, the number-one source of links to their name come from the "doctor rating sites."
And if you have profiles on social media platforms - Facebook, Twitter, LinkedIn, etc. - those will show up on your search results pages, too.
When a prospective patient goes online and searches your name, they will find exactly what you found.
So ask yourself: is that what you want them to find?
If not, you have some work to do.
This podcast episode of Russ & Randy is about your brand ... what it is; what it can do for you and your practice; how to optimize it.
All the best!
Healthcare's Rx for Web and Social