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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: December, 2016

Internet Marketing for Doctors.....by Doctors.

Dec 29, 2016

This is an introduction to the value of analytics.  Analytics, once installed on your website, gives you data about the behavior and preferences of  your website visitors.  Similar to TV rating sites, this information tells you what your readers like to read.  Knowing the most popular browsers and devices to visit your website allows you to ensure that your website looks and performs...on most popular ways to visit your site.  Analytics is free and an SEO requirement.

All the best!

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 22, 2016

Do you have a brand?  Russ and I introduce the concept of "brand" in preparation for an upcoming interview with Duane Knapp...world-class brand strategist.

Your reputation is your brand.  Every doctor, medical practice and hospital has a brand.  Your brand is difficult for healthcare providers to understand because the quality of the actual healthcare provided is but a tiny fraction of what we call brand.

You brand is the sum of all the "touch points" a patient has with your business, office or medical institution.  Every encounter and every interaction a patient has with "you" constitutes your brand.

We discuss our own experience with brand and how important it is to grow your practice. 

All the best!

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 15, 2016

Lead magnets and value offers are marketing terms used to define the process of engaging your visitor to your website.  What can I give you (the reader) in exchange for your email address?

A lead magnet is an irresistible bribe to exchange something of value for their contact information. 

In the healthcare world, our "value" can be health information, eBooks, recipes (healthy eating), etc.

Listen as to how this is integral to relationship develop and building your practice.

All the best!

Russ and Randy

 


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 8, 2016

Use images in your articles, aka posts, to increase the number of views.  Articles with images are much more likely to be read than those without.  We discuss other advantages to images including attracting attention, adding meaning and information, improving reader retention, etc.

From an SEO perspective, there are "best practices" on how to use stock images most effectively to improve your website rankings.

We also review proper use of images on the Internet and reveal low-cost/free sources of royalty free images.

All the best!

Russ and Randy

 


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 1, 2016

In this edition, you'll learn why we encourage you to email your patients regularly.

Collecting email addresses in order to stay engaged with your patients and attract others is one of the most powerful ways to grow your practice.

Everyone needs to be collecting email addresses.  Website or not, you should collect addresses now.

Email addresses are an easy way for you to keep in contact with your patients and those prospective patients who have expressed an interest in you and your website.

Engage Your Patients

Patients and your followers appreciate learning more about your practice and their health.  Your periodic email newsletters can keep your audience up-to-date about;

1.  Practice news;  new hires, birthdays, etc.
2.  New Associates
3.  New diagnostic tests or treatments available
4.  New office technology such as an EMR system
5.  Health information - educational articles provide value
6.  Increase your brand

Your existing patients, those with whom you already have a relationship, will become bigger ambassadors of your practice.  This is the first step to creating a stronger relationship with potential patients who might soon convert to patients and join your practice.

Two Ways to Collect Addresses

Manually collect email addresses in the office.  You may ask for addresses when new patients arrive and/or as part of your check-out process.

Set up an email subscription box on your website to collect addresses from visitors to your website. 

Remember to Ask Permission

The Internet is sensitive about spam. 

In the office or on your new patient forms, it's as easy as asking "Would you like to receive our newsletter?"

On your website, the subscription opt-in form will automatically send an confirmation email to your brand new contact.  This "opt-in" verification will be handled by the email service provider (ESP) which manages your subscribers.  Examples include Mailchimp.com and aWeber.com

Start the Engagement

As you collect email addresses, start to publish a newsletter regularly.  Frequency can range from weekly to monthly or more. 

If you don't have a website, you'll need to create an email newsletter to send to your subscribers.  If you do have a website, published articles can automatically generate these regular emails - it becomes an automated process. 

What's Next?

Now that you have started your email collection process...you'll be ready for the next episode on "value-offers" and "lead-magnets."

See you next week!

 


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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