Are you scared of your website? So many doctors and healthcare providers avoid writing articles for their website for fear of liability.
Write to Educate
Publish articles to educate about your specialty. Educating your followers and patients is what you do best...and with authority. Most followers are simply looking for knowledge; not medical advice. Most of your readers simply want to learn more about their medical condition.
In almost all cases, patients want to validate what they have learned and want to learn more...very, very few are looking for medical advice.
Russ and I never offer specific medical advice online. It's impossible to make a diagnosis without an exam.
Stick to educating and avoid making specific recommendations or medical advice.
Seize the Opportunity
If you take the time to write educational material on your website, you'll quickly become the hero.
Just as you educate your real patients about their health, write the same answers online...educate!
It has been our experience that you'll quickly become the online authority if you are willing to educate. You are not expected to "treat."
We encourage you to write a blog, to provide clinical content on your website - answering the healthcare questions of your readers - but you MUST NOT practice medicine on your website. That is, do not provide personal medical advice to people who ask for it.
This podcast episode of Russ & Randy is a brief chat that we had on this topic. Come visit us at Russ & Randy for more!
All the best!
Healthcare's RX for Web and Social
Whether we like it or not ... whether we participate or not ... every one of us has a brand.
Don't believe me? Just go online and search your name. Or search for the name of your medical practice.
All those links that show up on the search results page - those are your BRAND in the digital world.
And you may note that the majority of those links did not come from you. That is, those links come from someone else referring to you. For most clinicians, the number-one source of links to their name come from the "doctor rating sites."
And if you have profiles on social media platforms - Facebook, Twitter, LinkedIn, etc. - those will show up on your search results pages, too.
When a prospective patient goes online and searches your name, they will find exactly what you found.
So ask yourself: is that what you want them to find?
If not, you have some work to do.
This podcast episode of Russ & Randy is about your brand ... what it is; what it can do for you and your practice; how to optimize it.
All the best!
Healthcare's Rx for Web and Social