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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Internet Marketing for Doctors.....by Doctors.

Sep 1, 2016

Search Engine Optimization for Healthcare and MedicineThis is "Part 2" of Search Engine Optimization (SEO) for Healthcare. 

Last week we introduced the concepts of Search Engine Optimization in Part 1 and how this increases your ability to achieve, and maintain, high rankings with the search engines.

There are several components to SEO;

1.  Your content
2.  Your website
3.  Inbound links

Today we are addressing only how to optimize your content - it's the most worthwhile.

It's your content which separates you from your competition!

Optimizing Your Content

The key to getting your website ranked is your content.  It's the "secret sauce."  The best content gets the best rankings.

There are no gimmicks or work arounds...none.  Your content needs to be relevant to your reader (so they want to read it) and also optimized (so the search engines rank it as high as possible).

Remember, that as Google "owns" search and their quest is to provide the reader with the best answer to a question on the first query.  To achieve this goal, their search algorithm is designed to rank webpages with the best and most relevant answers.

This is the key to optimization.  By understanding how a search engine compares webpages, you improve your rankings by understanding the process of "optimization."

Where Does Optimization Occur?

Content optimization takes place behind the scenes.  Within every website generator or blog is an area to write your article.  It's basically a mini-wordprocessor within every program. 

Along with each article, are optional fields which provide specific information to the search engines;  title tag, meta description, snippet, keywords, etc. 

This optimization information is valued by the search engines as you are provided specific information about your articl.

There are free programs - Russ and I are huge Wordpress fans - to help you with your optimization.  One in particular, Yoast SEO, is especially helpful.

Keywords and Other SEO Tags

We discuss several of the most important components when optimizing your article:  keywords, meta description, title tag and your snippet.

There are nuances to understanding the importance of keywords and how they improve your rankings.  Your keywords can also be part of your meta description, title tag and snippet.

One word of caution:  there are differences between your <title tag> and the actual Title of your article.

Simple Steps to Improving Your SEO

What can you do to start improving your SEO?

Don't worry so much about the optimization details.  Commit to writing a few articles to publish on your website.  This will add some fresh content.  Search engines love fresh content.

With time, start to optimize subsequent articles.  For instance, get in the habit of creating a Title tag for each article etc.

Don't labor over what to write.  Choose answers to frequently asked questions you answer every day.  For instance, as a retina specialist, I'm often asked "What are Floaters?" - hence, I'd write an article answering this question.

Thanks for listening!  We'll be back next week.iTunes Badge

Please download us at iTunes and leave a review.

Be sure to check out our matched articles at Russandrandy.com/

All the best!

Russ...and Randy
Healthcare and Medical Internet Marketing
Healthcare's Rx for Web and Social

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