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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Internet Marketing for Doctors.....by Doctors.

May 5, 2016

Like it or not, doctor rating sites are here to stay.  There are dozens of theses sites and all collect data about you, your colleagues and your hospital.  Many encourage readers to leave a review.

Fear the Negative Online Review

While over 90% of online reviews are positive, what we fear most about these rating sites is the negative online review, that is, a patient's review of your clinic or practice can be influenced based on poor parking, a rude receptionist, or maybe they were just having a bad day.

Sometimes, the negative reviews are about the doctor.

Responding to Negative Online Reviews

How do those doctor rating sites work? What are the ratings based on? Do they really reflect the care that you provide? How much of the rating is based on the clinician's interaction with the patient?

We'll discuss how to use these review sites to your advantage, why you must respond to ALL reviews, and best of all, how to deal with a negative online review so that you shine in the eyes of your next prospective patient!

In this episode Russ & Randy discuss these, and other, issues. 

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

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