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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Internet Marketing for Doctors.....by Doctors.

Apr 6, 2016

Ever hear the phrase "content is king"?  It was a carry over from the newspaper days emphasizing that the "content" was the key to success.

Content Remains King

It is still true in today's digital marketing world.  The content of your website, or blog, is the key to high rankings on Google, Bing and Yahoo.  No other element is as crucial to good SEO and rankings than the articles, posts and pages on your website.

Google matches the CONTENT of your website with the search terms used by your next patient.  It's your CONTENT that people will find when searching online for answers to their health related questions.

It's the CONTENT of your site which allows your site to outrank your competitors. 

It's the CONTENT of  your website which provides value to your readers and allows you to build a relationship of trust. 

Where to Get Content?

But what do we write about?  As healthcare providers, this is the EASIEST part of creating a digital marketing plan.  We have ENDLESS sources of content.  We use it everyday.

But none of us likes to write articles. And, even if we do enjoy writing, most of us run our of ideas for articles pretty quickly. 

Easy Sources of "Content"

The easiest source of content is simply the countless answers to questions we give each and everyday in the clinic or office.  All you need to do is put them on paper!

This podcast episode of Russ & Randy will help you to find ideas for perfect content for your webside: content that you already have, that will answer the questions that your prospective patients are online searching for right now!

Be sure to visit our website, Russ & Randy for more!

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

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