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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Internet Marketing for Doctors.....by Doctors.

Sep 22, 2016

ContentEvery great website needs content. 

Regardless if you have a healthcare or medical website, you need content.

Whether you have a solo practice, or you're responsible for marketing for a hospital, your biggest challenge will be CONTENT. 

In order for patients (and future patients) to find you online, you must have content that will be ranked by the search engines. 

Every healthcare and medical website needs relevant content to attract readers and to outrank your competition (SEO).

What is Content?

Content refers to any article you might read, any video you would like to watch or share, any audio file you would listen to, any graphic you find appealing....anything that you might produce on your website which is interesting, or relevant, to your readers.

There are many forms of content:  files containing text (the best and most common for our purposes because they are easiest to optimize and thus rank) such as articles, posts or pages, video, audio, Power Point presentations, etc.

And it can't be just any old content! Your content must be:

  • Relevant - it must be important and provide value to your readers
  • Technically and medically accurate
  • Answering patient questions or problems
  • Must be credible, demonstrating your authority in your field.

Sources of Content

How to come up with the content - the articles, blog posts ... information - that will get you ranked on the Internet.. and meet those criteria?

Those tasks are not as difficult as you might think.  In fact, healthcare and physicians have endless supplies of content! 

In this episode, Russ & Randy discuss where every physician, healthcare provider, and every hospital marketer, can find content that achieves those goals.

Russ...and Randy
Healthcare and Medical Internet Marketing
Healthcare's Rx for Web and Social

 

 

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