Nothing makes you an authority like writing a book. A book can establish you as an expert. Writing a book for your patients can be the catalyst you need to successfully market yourself.
And it's not as difficult as you think.
There are many advantages to writing your own book, even for doctors and other healthcare providers.
Russ interviews renowned healthcare author and speaker, Lynda Goldman in this episode.
Writing a book makes you an authority, it makes you an expert in that field. Even for healthcare providers, including doctors, writing a book can establish you as a leading expert in your particular niche.
Writing a book, directed to your patients, can educate them and your community. Lynda discusses how educated patients can improve office efficiency and how they can become happier and healthier.
The obvious advantage of writing a book is to grow your practice. In doing so, your professional brand improves perhaps leading to speaking and consulting opportunities.
Russ and Lynda talk about less obvious, but very intriguing, benefits of writing your own book.
Writing a book can be easier and cheaper than you think. Whether you simply want a book on Amazon or a more traditional version, writing a book can be easy with Lynda's advice and "hacks."
Listen how you can avoid hiring expensive ghost-writers, publishers and agents. You can even publish a book without ever writing. Ever think of self-publishing?
Lynda is offering a FREE Writer's Road Map. This 5 Day course will teach you the methods and secrets Lynda has used over the past 25 years to author over 40 healthcare and wellness books!
Thanks for listening. See you next week!
All the best!