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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: Category: internet marketing for healthcare

Internet Marketing for Doctors.....by Doctors.

Nov 18, 2017

What's the proper way to ASK someone to guest blog for your website?  We discuss tips and recommendations on how to properly make a request and make your request irresistible!  Guest blogging can be mutually beneficial for you and your guest blogger!  Here's how.  Enjoy!  Russ and Randy.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Oct 26, 2017

Russ and I share a few ways to increase your website traffic and improve SEO.  As a healthcare authority, participate on others' forums, bulletin boards, chat rooms, blogs, etc.  By doing so, you expose yourself to new networks, online communities and followers.  

Guest blogging, HARO and patient bulletin boards are several ways you can improve traffic to your website.  Utilizing these simple methods can create quality backlinks to your site - a powerful way to improve your SEO.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Oct 19, 2017

Use images to enhance the readability and increase the shares of your website articles.  Images invite your reader to click, open and read your article.  Images make your article more likely to be shared.  Listen for our favorite sites to obtain "legal" images cheaply and how to best optimize them.  Enjoy.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Oct 5, 2017

When do you need to use encrypted messaging (text or email) when communicating with your patients?  Encrypted messaging is mandated by HIPAA when protected health information (PHI) is involved but is NOT required in your email newsletters and such regarding general educational material.  Russ and I are NOT attorneys and are not offering advice in this episode, but we do highlight some potential pitfalls when considering HIPAA compliant message encryption with your patients.  Enjoy. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Sep 28, 2017

There are so many ways to message each other.  There is email, Twitter, Facebook messaging, etc.  Almost every social media platform allows direct messaging with one another.  Email, however, has proven to be tried and true.  Social medial platforms may come and go, but email has been steadfast for several decades.  Why?  Russ and I talk about the reasons why you should continue to use email to reach out to your followers and not worry about the latest "fad" of communication.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Sep 13, 2017

Managing just one social media account can become tricky and cumbersome, especially when trying to keep an active website up to date.  We share some tips, suggest plugins and review two platforms which allow you to efficiently manage multiple social media accounts at the same time. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Sep 7, 2017

Our podcast on healthcare and medical Internet marketing is now one year old!  Russ and I officially started publishing August, 2016 to iTunes.  This episode tells why we started, why it took so long to get started and, more importantly, what we have each learned from the process.  We have both "how to" recommendations and share a little self criticism.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Aug 31, 2017

LinkedIn and Doximity are two very popular social media platforms in the healthcare industry.  Unlike most social media platforms you may choose to use, these particular platforms are geared toward professionals;  business professionals and healthcare providers.  Use of LinkedIn may benefit you in other ways than attracting patients.  We are curious how many of you are using Doximity and for what purpose?

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Aug 24, 2017

Search engines rank individual web pages, not websites.  Some of your web pages of your website may rank well, others may not.  To insure your pages are ranking as high as possible, make sure to optimize each individual page.  This is particularly true when crafting your "About" pages. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Jun 29, 2017

Russ and I recently talked about repurposing (or recycling) your website content.  One easy way to repurpose content is by creating a screencapture video.  We talk about some easy tools to help you get started.  If you already own and computer or laptop, chances are you may already have all the tools you need.  Creating video of content (e.g. Power Point) you have already created is a great first step to repurposing and familiarizing yourself with a new medium.  We give some tips and recommend a few programs along the way!

 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jun 22, 2017

Repurposing your content or using different platforms to recycle existing content makes you more efficient, gains more followers and widens your appeal.  Repurposing is not the same as "copy and paste," but rather, means that you create similar content of the same subject, but on different platforms (e.g. audio, video, etc.)

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jun 15, 2017

Your online reputation if vital to your practice.  It's imperative that you are aware of reviews and comments about your practice and yourself.  There are dozens of places which comprise your digital reputation, but how do you find them all?  Here are a some easy ways to automatically monitor the Internet and review sites to keep track of your reputation.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jun 8, 2017

About 50-75% of doctors do NOT stay with their first job for a variety of reasons.  Many times, the doctor will move to a new location just outside of the restrictive covenant.  How can your patients easily and quickly find your new location?  Here are a few tips to get your new contact information on the Internet...and found by your existing patients.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 25, 2017

We talk about two types of transparency.  Operating a transparent business often leads to improved patient experience.  Are you able to define the goals of your practice and share them, e.g. patient care.   Personal transparency requires sharing elements of "who you are" as a person rather than "what you are" as a professional.  Physicians are typically afraid of transparency, but it can be a powerful way to engage your next patient and grow your practice.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 18, 2017

Here's a quick laundry list of "must do" SEO tips to get your site ranking with the search engines.  These are some specific SEO tips you can implement immediately on your website to get you higher rankings and to grow your practice.  Some of these are "one and done" which we have discussed before.  For some of the other "best practices" we talk about YOAST, a free plugin to walk you through the optimization process.  If Russ and I can learn it, so can you!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 11, 2017

Uploading, optimizing and publishing your video can be easily in done in a just a few steps.  Video allows you to appeal to a different type of learner, but also has some practical advantages.  There are few disadvantages to the use of video.  We talk about how and where to optimize your video so YouTube can rank your videos and grow your practice.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 4, 2017

Ever consider using video to increase your audience? Use of video can be a great addition to your digital marketing strategy to expand your audience and attract new followers and potential patients. Video can nicely augment your website and educational value of your content.  Educate your viewers in different ways than straight forward text. Creating videos for your website or video channel shouldn’t be a major Hollywood production nor be expensive. Listen why.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Apr 20, 2017

Choosing which social media platform to use for your medical practice is easier than you think.  Each has a different appeal and application for marketing.  Which one is best and how many should you use?  We discuss the merits of Facebook, LinkedIn, Google Plus and few others for a medical practice or healthcare institution.  You'll be surprised to learn what Russ and I prefer. 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Apr 14, 2017

Are you spamming your readers?  In past episodes, we discuss the importance of building an email subscriber list and using email to distribute your newsletters, website articles, etc.  This episode discusses the best practices to avoid scrutiny by the FTC.  Russ and I discuss some "easy" methods to ensure your emails are compliant with the FTC regulations prohibiting SPAM and a few ways to avoid spam filters.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Apr 6, 2017

Have you started to create an email address list of your patients and your Internet followers?  How do you use this list to best connect with your followers and patients?  An easy and effective way to take advantage of your email list is to automatically notify your subscribers of new content on your website.  In essence, they receive an email newsletter containing a link to your new article on your website.  This can be automatically set up requiring no extra work on your part.  There are so many advantages!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 30, 2017

Your web page now ranks, but how to best engage your reader and turn them into a patient?  Russ and I have several recommendations on how to best engage your reader and turn them into a patient.  There are different ways and methods to best engage your readers;  format your articles to make them easier to read and more engaging.  Russ advocates using a "call to action" in every article, but also he now uses as new "game."  We hope you like this episode!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 23, 2017

Steve Christiansen, M.D. started using social media before he became an ophthalmology resident. He is a true early adopter of social media, successfully using the platform to promote his eye care blog, grow the Ophthalmology following of the University of Iowa Ophthalmology department and the American Academy of Ophthalmology.  He has published a paper in the journal "Ophthalmology" regarding the use of Twitter in Ophthalmology.  Follow him @EyeSteve and www.EyeSteve.com.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 16, 2017

Russ and I talk about the importance of writing to your patient persona.  What is your patient persona? The patient persona is your perfect patient, or your avatar.  When writing to your patient persona, your writing becomes more directed, engaging and valuable.  As physicians, we must remember we are not writing to the world, but just one patient at a time.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 8, 2017

 

This interview was recorded "live" in a back hall of McCormick Place, Chicago.  

In October, 2016, Randy interviews Andrew Doan, MD, PhD, ophthalmologist in Temecula, California.  Andy talks about his early adoption of websites and his interest in SEO.  He has formed a verified review company (Credential Protection) to help physicians improve their online reputation. He is author of the book: "Hooked on Games:  The Lure and Cost of Video Game and Internet Addiction." 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 2, 2017

To rank get your website to rank, the best method is to produce original text articles for your website.  Sometimes it is simply too difficult to write and be creative.  Here are some personal tips on how Russ and I personally solve "writer's block."  Russ likes to exercise and I like to sit at my desk.  Listen for more ways we "break the block."

 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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