There are only 3 types of websites. Static websites, those which rarely get updated, function as online business cards and are known only to your existing patients. Static sites have no marketing value because they will not get ranked by Google. Dynamic sites, those with fresh content, have marketing value because they can get ranked. Dynamic and interactive sites, those with fresh content and which allow comments to be asked have marketing value and are most likely to engage and convert your next patient.
Russ and Randy
Thanks for listening. See you next week! If you have a question or comment, please ask here or on our website.
All the best!
According the Pew Institute*, over 80% of Americans first use the Internet when faced with a health related question or problem. When your next prospective patient searches the Internet for solutions to their problems or answers to their health related questions, the only way you (and your practice) can get noticed is if you have a website or social media account.
Without a "digital" presence (website, FaceBook, Google+, etc.), you simply don't exist. Your prospective digital patients expect to find something about you and your practice on the Internet.
At the very least, each medical practice should have a basic website so that when patients are searching for you by name, patients can find some cursory information about you. This information can be published on your blog/website, Facebook Page, Google +, or review sites.....having nothing on the Internet, aka "not being found," is the worse situation.
Doctors with no information available on the Internet simply won't attract any new patients.
For those physicians and healthcare providers interested in marketing, a blog will allow you to regularly add content thereby allowing your website to be ranked in search engine results.
In short, our patient demand that we have digital presence. This can be limited to a website or expanded to include social media.
Modern patients will simply not bother to call an office without some digital presence.
This is a reality of the digital age we live in.
The goal of the Russ & Randy Podcast is to get you and your practice introduced to the digital world, and to get you...found.
If you have a comment or recommendation, leave it here or somewhere on our website. We'd love to hear from you! Thanks for following!
Be sure to visit Russ & Randy.com for more how-to details.
And please leave a review of this podcast on iTunes - 5-stars, of course!
All the Best!
Russ and Randy
*Pew Online Research
Are you scared of your website? So many doctors and healthcare providers avoid writing articles for their website for fear of liability.
Write to Educate
Publish articles to educate about your specialty. Educating your followers and patients is what you do best...and with authority. Most followers are simply looking for knowledge; not medical advice. Most of your readers simply want to learn more about their medical condition.
In almost all cases, patients want to validate what they have learned and want to learn more...very, very few are looking for medical advice.
Russ and I never offer specific medical advice online. It's impossible to make a diagnosis without an exam.
Stick to educating and avoid making specific recommendations or medical advice.
Seize the Opportunity
If you take the time to write educational material on your website, you'll quickly become the hero.
Just as you educate your real patients about their health, write the same answers online...educate!
It has been our experience that you'll quickly become the online authority if you are willing to educate. You are not expected to "treat."
We encourage you to write a blog, to provide clinical content on your website - answering the healthcare questions of your readers - but you MUST NOT practice medicine on your website. That is, do not provide personal medical advice to people who ask for it.
This podcast episode of Russ & Randy is a brief chat that we had on this topic. Come visit us at Russ & Randy for more!
All the best!
Healthcare's RX for Web and Social