Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
RSS Feed Subscribe in iTunes
Russ and Randy Podcast | Healthcare's Prescription for Web & Social



All Episodes
Now displaying: Category: healthcare marketing

Internet Marketing for Doctors.

Jan 12, 2017

There are only 3 types of websites.  Static websites, those which rarely get updated, function as online business cards and are known only to your existing patients.  Static sites have no marketing value because they will not get ranked by Google.  Dynamic sites, those with fresh content, have marketing value because they can get ranked.  Dynamic and interactive sites, those with fresh content and which allow comments to be asked have marketing value and are most likely to engage and convert your next patient.

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

May 12, 2016

According the Pew Institute*, over 80% of Americans first use the Internet when faced with a health related question or problem.  When your next prospective patient searches the Internet for solutions to their problems or answers to their health related questions, the only way you (and your practice) can get noticed is if you have a website or social media account.

Without a "digital" presence (website, FaceBook, Google+, etc.), you simply don't exist.  Your prospective digital patients expect to find something about you and your practice on the Internet. 

At the very least, each medical practice should have a basic website so that when patients are searching for you by name, patients can find some cursory information about you.  This information can be published on your blog/website, Facebook Page, Google +, or review sites.....having nothing on the Internet, aka "not being found," is the worse situation.

Doctors with no information available on the Internet simply won't attract any new patients.

For those physicians and healthcare providers interested in marketing, a blog will allow you to regularly add content thereby allowing your website to be ranked in search engine results.

In short, our patient demand that we have digital presence.  This can be limited to a website or expanded to include social media.

Modern patients will simply not bother to call an office without some digital presence.

This is a reality of the digital age we live in. 

The goal of the Russ & Randy Podcast is to get you and your practice introduced to the digital world, and to get you...found.

If you have a comment or recommendation, leave it here or somewhere on our website.  We'd love to hear from you!  Thanks for following!

Be sure to visit Russ & for more how-to details.

And please leave a review of this podcast on iTunes - 5-stars, of course!

All the Best!

Russ and Randy

*Pew Online Research

Apr 4, 2016

Are you scared of your website?  So many doctors and healthcare providers avoid writing articles for their website for fear of liability.

Write to Educate

Publish articles to educate about your specialty.  Educating your followers and patients is what you do best...and with authority.  Most followers are simply looking for knowledge; not medical advice.  Most of your readers simply want to learn more about their medical condition.

In almost all cases, patients want to validate what they have learned and want to learn more...very, very few are looking for medical advice.

Russ and I never offer specific medical advice online.  It's impossible to make a diagnosis without an exam.

Stick to educating and avoid making specific recommendations or medical advice.

Seize the Opportunity

If you take the time to write educational material on your website, you'll quickly become the hero.

Just as you educate your real patients about their health, write the same answers online...educate!

It has been our experience that you'll quickly become the online authority if you are willing to educate.  You are not expected to "treat."

We encourage you to write a blog, to provide clinical content on your website - answering the healthcare questions of your readers - but you MUST NOT practice medicine on your website. That is, do not provide personal medical advice to people who ask for it. 

This podcast episode of Russ & Randy is a brief chat that we had on this topic. Come visit us at Russ & Randy for more!

All the best!

Russ...and Randy
Healthcare's RX for Web and Social