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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: Category: content marketing

Internet Marketing for Doctors.....by Doctors.

Mar 8, 2018

Transparency is a funny word in medicine.  We don't use it much in medicine, but it is the method by which you become human and relevant to your audience.  Transparency makes you believable.  Transparency is how you begin the process of engaging your reader.  In the digital age, prospective patients want to know "who you are" and not necessarily "what you are."  This episode discusses the 2.5 types of transparency which are important to your "next" patient.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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ReachMD

Feb 22, 2018

Curating content is the process where you, the healthcare expert, use your expertise to educate your readers.  Choosing popular health topics and adding an explanation, an analysis or your expert opinion provides value to your readers and can help improve traffic and the popularity of your site.  Curating content is an exceptionally powerful tool to build your brand.  Curating is a natural "slam dunk" for a healthcare provider.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Feb 1, 2018

Newsjacking was "invented" by David Meerman Scott and is a marketing technique where credible and authorative content is published in a timely manner.  Publishing your views / opinion / editorials on trending healthcare topics on your blog can increase traffic through newsjacking. As people are online searching those trending keywords, your content is more likely to be found. Slightly different than curating news, you can become an instant authority by publishing your views as a topic becomes (or earlier) popular.  Here are some ways to newsjack.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Jan 18, 2018

We review our favorite software we use for video editing and for screen capture.  There are several platforms to use for video editing, but we remark about a few programs we each like for both video editing AND screen capture.  Screen capture is the fancy term for taking video of your computer screen!  We remark on ease of use, price and features.  It can't be that hard!  We use these!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Jan 11, 2018

Want to create an eBook using "best practices"?  Want your eBook to be at the "next level"?  In previous episodes, we have guided you to create an eBook composed of your blog posts and articles, but here, we make recommendations for those of you interested to taking it to the next level.   We give about a dozen or so "must have" tips to consider when writing your eBook.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Dec 12, 2017

Russ has tremendous experience with writing an eBook.  Ebooks are different than a traditional published book, but basically is an electronic file which can be downloaded and read as an electronic book.  Ebooks are cheaper and can be as long or short as you want.  There are several reason why you might consider writing your own ebook to grow your practice and/or market your organization.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Nov 1, 2017

How do you become a guest blogger?  In this episode Russ and I talk about strategies to increase your opportunity to create quality backlinks to your website by guest blogging.  You want to send a personal request the the webmaster to become a guest author, but only after doing a little research.  We make some suggestions how to do this and make your offer as irresistible as possible.  Enjoy!

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Itunes Badge

ReachMD

Jul 6, 2017

Ever consider telling a story?  Your story can be your brand, your culture and why you do what you do.  A story can even be a clinical case.  Russ and I talk about the merits of a story and share some examples of how to use a story on your website or other platform.  Large corporations or small medical offices can benefit by use of the "story."  Stories are more memorable and easier to share and the best stories are authentic and transparent.  Stories are an easy way to share your content and message.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


Itunes Badge

 

ReachMD

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