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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: Category: branding in healthcare

Internet Marketing for Doctors.....by Doctors.

Feb 9, 2017

For your website to achieve great rankings, you must produce relevant content on your website on a regular basis....but what does "regularly" mean?  How often should you be publishing on your website.  In this short episode (6 mins) we talk about the variables leading to the number of times you will need to dominate search terms in your market.  Enjoy!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 22, 2016

Do you have a brand?  Russ and I introduce the concept of "brand" in preparation for an upcoming interview with Duane Knapp...world-class brand strategist.

Your reputation is your brand.  Every doctor, medical practice and hospital has a brand.  Your brand is difficult for healthcare providers to understand because the quality of the actual healthcare provided is but a tiny fraction of what we call brand.

You brand is the sum of all the "touch points" a patient has with your business, office or medical institution.  Every encounter and every interaction a patient has with "you" constitutes your brand.

We discuss our own experience with brand and how important it is to grow your practice. 

All the best!

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Sep 1, 2016

Search Engine Optimization for Healthcare and MedicineThis is "Part 2" of Search Engine Optimization (SEO) for Healthcare. 

Last week we introduced the concepts of Search Engine Optimization in Part 1 and how this increases your ability to achieve, and maintain, high rankings with the search engines.

There are several components to SEO;

1.  Your content
2.  Your website
3.  Inbound links

Today we are addressing only how to optimize your content - it's the most worthwhile.

It's your content which separates you from your competition!

Optimizing Your Content

The key to getting your website ranked is your content.  It's the "secret sauce."  The best content gets the best rankings.

There are no gimmicks or work arounds...none.  Your content needs to be relevant to your reader (so they want to read it) and also optimized (so the search engines rank it as high as possible).

Remember, that as Google "owns" search and their quest is to provide the reader with the best answer to a question on the first query.  To achieve this goal, their search algorithm is designed to rank webpages with the best and most relevant answers.

This is the key to optimization.  By understanding how a search engine compares webpages, you improve your rankings by understanding the process of "optimization."

Where Does Optimization Occur?

Content optimization takes place behind the scenes.  Within every website generator or blog is an area to write your article.  It's basically a mini-wordprocessor within every program. 

Along with each article, are optional fields which provide specific information to the search engines;  title tag, meta description, snippet, keywords, etc. 

This optimization information is valued by the search engines as you are provided specific information about your articl.

There are free programs - Russ and I are huge Wordpress fans - to help you with your optimization.  One in particular, Yoast SEO, is especially helpful.

Keywords and Other SEO Tags

We discuss several of the most important components when optimizing your article:  keywords, meta description, title tag and your snippet.

There are nuances to understanding the importance of keywords and how they improve your rankings.  Your keywords can also be part of your meta description, title tag and snippet.

One word of caution:  there are differences between your <title tag> and the actual Title of your article.

Simple Steps to Improving Your SEO

What can you do to start improving your SEO?

Don't worry so much about the optimization details.  Commit to writing a few articles to publish on your website.  This will add some fresh content.  Search engines love fresh content.

With time, start to optimize subsequent articles.  For instance, get in the habit of creating a Title tag for each article etc.

Don't labor over what to write.  Choose answers to frequently asked questions you answer every day.  For instance, as a retina specialist, I'm often asked "What are Floaters?" - hence, I'd write an article answering this question.

Thanks for listening!  We'll be back next week.iTunes Badge

Please download us at iTunes and leave a review.

Be sure to check out our matched articles at Russandrandy.com/

All the best!

Russ...and Randy
Healthcare and Medical Internet Marketing
Healthcare's Rx for Web and Social

Aug 18, 2016

Make your Patient Experience as Easy as TSA PrecheckBecoming a new patient can be quite stressful.  There are many "unknowns" which create hurdles in the new patient process;  e.g. forms, directions, parking.

The easier you can make this experience for your new patients, the more likely they will tell others.  The more "user friendly"and frictionless, the happier patients will be.

Forms, directions, parking, pictures, even video can ease the anxiety of the new patient.  Many offices allow new patients to download forms giving the patients ample time to complete at home. 

Directions and parking instructions can be enhanced with pictures or even video.  We've even heard of video, from a smart phone, showing how to walk from the parking garage, to the lobby and leading to the office.

Anything you can do to let your patient become familiar with your office will be welcomed and decreases the "Friction."

Did you know?  

CMS is using patient-experience-survey scores to calculate a physician's Medicare/Medicaid reimbursement. 

The better you can make the patient experience, the more your practice will benefit. 

Your patients spend more time with your office staff than they spend with the doctor. In some practices, the doctor's interaction, compared to all of those "touch-points" - calling for an appointment; arriving and checking in with the receptionist; being called back to a clinic room; having their vitals checked; providing a short description of why they're in clinic; visit with the clinician; then reversing the process as they check out - in some practices their time with the doctor amounts to only 10% or 20% of their total interactions with your practice!

So, while your patients may have a stellar "patient experience" with the doctor, what about the rest of the office and visit?  If your patients don't have a stellar experience with the whole process, your experience scores (reviews) will suffer...and so will your practice!

Happy Patient - Happy Practice

Optimizing the experience for your patients requires more than a great experience with you, the clinician. But when you optimize the experience for your patients, your practice will experience benefits directly to your financial bottom line - and we're not talking about CMS Medicare reimbursement. 

We're talking about smoothing interactions with all of your practice staff; about smoothing your clinic flow; about boosting your patient reviews on those online doctor-rating sites; about patients distributing word-of-mouth in the digital world about your practice. 

We're talking about happier patients. And happier personnel in you clinic, too. 

It's all good. 

Listen to this podcast episode of Russ & Randy, and be sure to read the article, Make it Frictionless, on our website!

Thanks so much for listening. Please share with your friends, and please give our podcast a good rating on iTunes and leave a comment here! We really appreciate it!

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

Healthcare and Medical Internet Marketing

 

Mar 16, 2016

Whether we like it or not ... whether we participate or not ... every one of us has a brand. 

Don't believe me? Just go online and search your name. Or search for the name of your medical practice. 

All those links that show up on the search results page - those are your BRAND in the digital world. 

And you may note that the majority of those links did not come from you. That is, those links come from someone else referring to you. For most clinicians, the number-one source of links to their name come from the "doctor rating sites." 

And if you have profiles on social media platforms - Facebook, Twitter, LinkedIn, etc. - those will show up on your search results pages, too.

When a prospective patient goes online and searches your name, they will find exactly what you found.

So ask yourself: is that what you want them to find?

If not, you have some work to do. 

This podcast episode of Russ & Randy is about your brand ... what it is; what it can do for you and your practice; how to optimize it.

All the best!

Russ...and Randy
Healthcare's Rx for Web and Social

 

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