According the Pew Institute*, over 80% of Americans first use the Internet when faced with a health related question or problem. When your next prospective patient searches the Internet for solutions to their problems or answers to their health related questions, the only way you (and your practice) can get noticed is if you have a website or social media account.
Without a "digital" presence (website, FaceBook, Google+, etc.), you simply don't exist. Your prospective digital patients expect to find something about you and your practice on the Internet.
At the very least, each medical practice should have a basic website so that when patients are searching for you by name, patients can find some cursory information about you. This information can be published on your blog/website, Facebook Page, Google +, or review sites.....having nothing on the Internet, aka "not being found," is the worse situation.
Doctors with no information available on the Internet simply won't attract any new patients.
For those physicians and healthcare providers interested in marketing, a blog will allow you to regularly add content thereby allowing your website to be ranked in search engine results.
In short, our patient demand that we have digital presence. This can be limited to a website or expanded to include social media.
Modern patients will simply not bother to call an office without some digital presence.
This is a reality of the digital age we live in.
The goal of the Russ & Randy Podcast is to get you and your practice introduced to the digital world, and to get you...found.
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All the Best!
Russ and Randy
*Pew Online Research