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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Internet Marketing for Doctors.....by Doctors.

Oct 20, 2016

How do you convert patients from the Internet?  There is an actual process by which a "follower" becomes a patient. 

In this episode Russ and I define the 3 components that will allow you to understand how your website and your content can engage your next patient.

We talk about the need to establish yourself as an authority, provide value and developing trust.

Authority

We are healthcare authorities.  We are healthcare experts.

The content you provide on your website must be credible and clinically accurate.  Fortunately, as healthcare experts, this should be natural.

In addition, our readers understand us to be authorities on healthcare.  In any other industry, the website owner (us) has to earn or prove authority, but we are deemed natural authorities based upon our professional degrees. This can take extra time.

Value

Every successful website must provide value.  If not, no one would visit.  Think of every website you visit and figure out the value you receive.  Travel directions, movie listings, recipes, etc., the websites which answer your questions provide value.

For your website to rank well, you must provide content (articles, publications, presentations).  Your content will educate and inform, thus providing value.

Trust

With time, by repeatedly providing value, you develop trust with your readers.  Once trust is established, you are likely to convert your reader to your next patient.

My favorite example is a navigation site used for directions.  The value provided is correctly arriving at your site without getting lost.  With time you rely, or trust, this website to get you to your destination each and every time.

If the navigation site failed you 25% of the time, you would never trust that site...ever.

Understanding that there is an actual process should help you with your Internet marketing strategy. 

Authority, value and trust.

Thanks for listening. See you next week!

Please download us at iTunes and leave a review.

All the best!

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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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