Both Russ and I are physicians who independently wandered into Internet Marketing over the past 10 years.
Russell Faust, MD, PhD is a pediatric ENT surgeon and I (Randall Wong, MD) am a retina specialist.
In this episode we talk about ourselves and how it is that two physicians are collaborating to create a podcast on Healthcare and Medical Internet Marketing.
Though we preach about the About Page, we have neglected to be fully transparent about ourselves...until now.
The condensed version is that Russ became annoyed with patients arriving in his office with reams of health MIS-information from Dr. Google (the Internet). His mission was to provide his own information about pediatric ENT health maladies on his own website, BoogorDoctor.com.
In a short while, he was noting traffic ranging from 20-30k per month.
Using his experience, he forged into the Internet Marketing world, first helping friends and the like and found his niche in brand strategy for healthcare systems.
As a retina specialist (ophthalmologist), I became frustrated after creating a huge website for my group in the mid-1990s and not being able to search/find ourselves on the Internet. We were unwilling to pay for blackhat gimmicks to get our website to rank.
Google has made the Internet more objective and trusted and I entered healthcare and medical Internet marketing by creating my own site www.retinaeyedoctor.com.
Like Russ, we became quite good at content marketing and getting our pages to rank. Not only do I get patients from all over the world, but I found that patients really enjoyed the information.
Medical Marketing Enterprises, LLC was co-Founded with Amy, my attorney wife, who shares the same passion and knowledge about the Internet. The company teaches and consults about SEO, website rankings, patient engagement and reputation management.
Very few docs understand or take Internet marketing seriously. Russ and I "followed" each other for several years before collaborating for this podcast. One of these days we'll get around to writing a book, too.
Our hope is combine our efforts to create courses and seminars. There is a growing need for doctors and healthcare institutions to understand the importance of engaging the Internet to grow their brand and business, but do it sucessfully...and correctly.
Thanks for listening. See you next week!
All the best!