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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Now displaying: July, 2017

Internet Marketing for Doctors.....by Doctors.

Jul 27, 2017

Download speed is a huge SEO variable.  Here are plugins you can use to make your website faster and improve your SEO and rankings.  Content delivery network (CDN) and caching plugins improve your download speed and so do plugins which optimize file size for downloads.  Don't worry, you don't have to understand CDN or cache to take advantage of these plugins.  Download speed is a huge SEO variable.  There is just one SEO plugin we recommend (can you guess?) and so , too for linking your website with Google Analytics.  This is our 3rd of 4 episodes on WordPress plugins.

Russ and Randy
#healthcarepodcast

 

Jul 20, 2017

Any website can get hacked.  There are 3 facets of website security:  backing up your website, thwarting hackers (unauthorized use) and repairing hacked files. Restoring a hacked website can take weeks compared to a single click if you have a backup.  It should be your priority. We also discuss our favorite security plugins to keep your site safe from hackers by preventing unauthorized access, blocking entire countries from accessing your site and scanning for malware.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jul 13, 2017

Here is another reason every website should be built on Wordpress.org.  Wordpress.org offers the largest library of plugins available to customize and add functionality to your healthcare website.  Plugins can enhance your website by allowing customized design, navigation and features.  Want an email opt-in?  There's a plugin for that.  Want added security?  Upload the plugin.  Most are free and many offer "premium" upgrades.  Here are a few of our personal favorites. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


Itunes Badge

 

ReachMD

Jul 6, 2017

Ever consider telling a story?  Your story can be your brand, your culture and why you do what you do.  A story can even be a clinical case.  Russ and I talk about the merits of a story and share some examples of how to use a story on your website or other platform.  Large corporations or small medical offices can benefit by use of the "story."  Stories are more memorable and easier to share and the best stories are authentic and transparent.  Stories are an easy way to share your content and message.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


Itunes Badge

 

ReachMD

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