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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: May, 2017

Internet Marketing for Doctors.....by Doctors.

May 25, 2017

We talk about two types of transparency.  Operating a transparent business often leads to improved patient experience.  Are you able to define the goals of your practice and share them, e.g. patient care.   Personal transparency requires sharing elements of "who you are" as a person rather than "what you are" as a professional.  Physicians are typically afraid of transparency, but it can be a powerful way to engage your next patient and grow your practice.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 18, 2017

Here's a quick laundry list of "must do" SEO tips to get your site ranking with the search engines.  These are some specific SEO tips you can implement immediately on your website to get you higher rankings and to grow your practice.  Some of these are "one and done" which we have discussed before.  For some of the other "best practices" we talk about YOAST, a free plugin to walk you through the optimization process.  If Russ and I can learn it, so can you!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 11, 2017

Uploading, optimizing and publishing your video can be easily in done in a just a few steps.  Video allows you to appeal to a different type of learner, but also has some practical advantages.  There are few disadvantages to the use of video.  We talk about how and where to optimize your video so YouTube can rank your videos and grow your practice.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 4, 2017

Ever consider using video to increase your audience? Use of video can be a great addition to your digital marketing strategy to expand your audience and attract new followers and potential patients. Video can nicely augment your website and educational value of your content.  Educate your viewers in different ways than straight forward text. Creating videos for your website or video channel shouldn’t be a major Hollywood production nor be expensive. Listen why.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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