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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: January, 2017

Internet Marketing for Doctors.....by Doctors.

Jan 26, 2017

The three most important pages of your website are the Home, About and Contact pages.  Each has an important function in the process of patient engagement.  The Home page gives you the opportunity to convey what services your provide.  The About page should convey personal and business information and Contact page, perhaps the Call-to-Action to allow your next patient to contact you and make an appointment.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 19, 2017

Wordpress is the most popular CMS (content management system) in the world for your website...and without exception. There are two versions.  We are really only discussing the advantages of Wordpress.org.  (The Wordpress.com version has too many limitations and we do not recommend this platform at all.)  Wordpress is cheap, easy to use, the best for SEO and provides turn-key themes which can be customized.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 12, 2017

There are only 3 types of websites.  Static websites, those which rarely get updated, function as online business cards and are known only to your existing patients.  Static sites have no marketing value because they will not get ranked by Google.  Dynamic sites, those with fresh content, have marketing value because they can get ranked.  Dynamic and interactive sites, those with fresh content and which allow comments to be asked have marketing value and are most likely to engage and convert your next patient.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 5, 2017

No one likes waiting.  Do you?

This episode provides a deep-dive into improving your Patient Experience by improving their Waiting Experience.

Karen D. DeCuir-DiNicola (Karen D3) is a two-time cancer survivor. In other words, she has plenty of experience with waiting rooms either for her doctors or in the hospitals. 

Listen how she can show you how to optimize that waiting room experience to provide an optimal patient experience!

In this episode of Russ & Randy Podcast, we chat with Karen D3 about the potential of your waiting room to ...

  • educate your patients
  • reassure your patients
  • distract them from their worries
  • better prepare them for the exam room

The benefits to your practice or hospital are unexpected, yet many. 

Take a listen to hear about the benefits, and how you can achieve them for your practice or hospital.

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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