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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: 2017

Internet Marketing for Doctors.....by Doctors.

Jul 20, 2017

Any website can get hacked.  There are 3 facets of website security:  backing up your website, thwarting hackers (unauthorized use) and repairing hacked files. Restoring a hacked website can take weeks compared to a single click if you have a backup.  It should be your priority. We also discuss our favorite security plugins to keep your site safe from hackers by preventing unauthorized access, blocking entire countries from accessing your site and scanning for malware.

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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ReachMD

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Jul 13, 2017

Here is another reason every website should be built on Wordpress.org.  Wordpress.org offers the largest library of plugins available to customize and add functionality to your healthcare website.  Plugins can enhance your website by allowing customized design, navigation and features.  Want an email optin?  There's a plugin for that.  Want added security?  Upload the plugin.  Most are free and many offer "premium" upgrades.  Here are a few of our personal favorites. 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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ReachMD

Jul 6, 2017

Ever consider telling a story?  Your story can be your brand, your culture and why you do what you do.  A story can even be a clinical case.  Russ and I talk about the merits of a story and share some examples of how to use a story on your website or other platform.  Large corporations or small medical offices can benefit by use of the "story."  Stories are more memorable and easier to share and the best stories are authentic and transparent.  Stories are an easy way to share your content and message.  

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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ReachMD

Jun 29, 2017

Russ and I recently talked about repurposing (or recycling) your website content.  One easy way to repurpose content is by creating a screencapture video.  We talk about some easy tools to help you get started.  If you already own and computer or laptop, chances are you may already have all the tools you need.  Creating video of content (e.g. Power Point) you have already created is a great first step to repurposing and familiarizing yourself with a new medium.  We give some tips and recommend a few programs along the way!

 

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jun 22, 2017

Repurposing your content or using different platforms to recycle existing content makes you more efficient, gains more followers and widens your appeal.  Repurposing is not the same as "copy and paste," but rather, means that you create similar content of the same subject, but on different platforms (e.g. audio, video, etc.)

Russ and Randy
#healthcarepodcast


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jun 15, 2017

Your online reputation if vital to your practice.  It's imperative that you are aware of reviews and comments about your practice and yourself.  There are dozens of places which comprise your digital reputation, but how do you find them all?  Here are a some easy ways to automatically monitor the Internet and review sites to keep track of your reputation.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jun 8, 2017

About 50-75% of doctors do NOT stay with their first job for a variety of reasons.  Many times, the doctor will move to a new location just outside of the restrictive covenant.  How can your patients easily and quickly find your new location?  Here are a few tips to get your new contact information on the Internet...and found by your existing patients.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jun 1, 2017

Organic traffic to your website is the best for growing your practice, but is there value in paying for traffic such as pay per click (e.g. Google AdWords), YouTube ads or Facebook boosts?  You may be surprised to learn why we feel Facebook outweighs the others because of its ability to target an audience so much more effectively than the others and is why we feel "paid advertising" may be worth some of your marketing dollars!   

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 25, 2017

We talk about two types of transparency.  Operating a transparent business often leads to improved patient experience.  Are you able to define the goals of your practice and share them, e.g. patient care.   Personal transparency requires sharing elements of "who you are" as a person rather than "what you are" as a professional.  Physicians are typically afraid of transparency, but it can be a powerful way to engage your next patient and grow your practice.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 18, 2017

Here's a quick laundry list of "must do" SEO tips to get your site ranking with the search engines.  These are some specific SEO tips you can implement immediately on your website to get you higher rankings and to grow your practice.  Some of these are "one and done" which we have discussed before.  For some of the other "best practices" we talk about YOAST, a free plugin to walk you through the optimization process.  If Russ and I can learn it, so can you!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 11, 2017

Uploading, optimizing and publishing your video can be easily in done in a just a few steps.  Video allows you to appeal to a different type of learner, but also has some practical advantages.  There are few disadvantages to the use of video.  We talk about how and where to optimize your video so YouTube can rank your videos and grow your practice.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 4, 2017

Ever consider using video to increase your audience? Use of video can be a great addition to your digital marketing strategy to expand your audience and attract new followers and potential patients. Video can nicely augment your website and educational value of your content.  Educate your viewers in different ways than straight forward text. Creating videos for your website or video channel shouldn’t be a major Hollywood production nor be expensive. Listen why.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Apr 20, 2017

Choosing which social media platform to use for your medical practice is easier than you think.  Each has a different appeal and application for marketing.  Which one is best and how many should you use?  We discuss the merits of Facebook, LinkedIn, Google Plus and few others for a medical practice or healthcare institution.  You'll be surprised to learn what Russ and I prefer. 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Apr 14, 2017

Are you spamming your readers?  In past episodes, we discuss the importance of building an email subscriber list and using email to distribute your newsletters, website articles, etc.  This episode discusses the best practices to avoid scrutiny by the FTC.  Russ and I discuss some "easy" methods to ensure your emails are compliant with the FTC regulations prohibiting SPAM and a few ways to avoid spam filters.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Apr 6, 2017

Have you started to create an email address list of your patients and your Internet followers?  How do you use this list to best connect with your followers and patients?  An easy and effective way to take advantage of your email list is to automatically notify your subscribers of new content on your website.  In essence, they receive an email newsletter containing a link to your new article on your website.  This can be automatically set up requiring no extra work on your part.  There are so many advantages!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 30, 2017

Your web page now ranks, but how to best engage your reader and turn them into a patient?  Russ and I have several recommendations on how to best engage your reader and turn them into a patient.  There are different ways and methods to best engage your readers;  format your articles to make them easier to read and more engaging.  Russ advocates using a "call to action" in every article, but also he now uses as new "game."  We hope you like this episode!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 23, 2017

Steve Christiansen, M.D. started using social media before he became an ophthalmology resident. He is a true early adopter of social media, successfully using the platform to promote his eye care blog, grow the Ophthalmology following of the University of Iowa Ophthalmology department and the American Academy of Ophthalmology.  He has published a paper in the journal "Ophthalmology" regarding the use of Twitter in Ophthalmology.  Follow him @EyeSteve and www.EyeSteve.com.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 16, 2017

Russ and I talk about the importance of writing to your patient persona.  What is your patient persona? The patient persona is your perfect patient, or your avatar.  When writing to your patient persona, your writing becomes more directed, engaging and valuable.  As physicians, we must remember we are not writing to the world, but just one patient at a time.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 8, 2017

 

This interview was recorded "live" in a back hall of McCormick Place, Chicago.  

In October, 2016, Randy interviews Andrew Doan, MD, PhD, ophthalmologist in Temecula, California.  Andy talks about his early adoption of websites and his interest in SEO.  He has formed a verified review company (Credential Protection) to help physicians improve their online reputation. He is author of the book: "Hooked on Games:  The Lure and Cost of Video Game and Internet Addiction." 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 2, 2017

To rank get your website to rank, the best method is to produce original text articles for your website.  Sometimes it is simply too difficult to write and be creative.  Here are some personal tips on how Russ and I personally solve "writer's block."  Russ likes to exercise and I like to sit at my desk.  Listen for more ways we "break the block."

 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 23, 2017

Creating content to boost your SEO is difficult. It is especially difficult if you hate to write.  Instead of writing, what can you do?  We discuss some options to writing articles for your website.  In most cases, you probably have some great sources right under your nose.  Russ and I talk about, effective options to publishing text articles for your website and improving your SEO...without writing.

 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 16, 2017

There are several hosting scenarios for your website.  These options vary by the amount of support your receive to maintain your website on their servers.  While you do not need IT support per se, your website needs to be maintained on healthy and secure servers.  Russ and I talk about the 3 levels of web hosting which vary in the amount of IT and maintenance support you can expect, including security and backups.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 9, 2017

For your website to achieve great rankings, you must produce relevant content on your website on a regular basis....but what does "regularly" mean?  How often should you be publishing on your website.  In this short episode (6 mins) we talk about the variables leading to the number of times you will need to dominate search terms in your market.  Enjoy!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 2, 2017

This interview was conducted at the AAO Chicago meeting this past October.  Rob Melendez, M.D. is managing partner of Eye Associates of New Mexico.  Rob has been instrumental in his own and his practice's marketing with social media.  Listen why you must engage social media and to his 4 tips to marketing successfully with Facebook.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 26, 2017

The three most important pages of your website are the Home, About and Contact pages.  Each has an important function in the process of patient engagement.  The Home page gives you the opportunity to convey what services your provide.  The About page should convey personal and business information and Contact page, perhaps the Call-to-Action to allow your next patient to contact you and make an appointment.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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