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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: November, 2016

Internet Marketing for Doctors.....by Doctors.

Nov 17, 2016

Ever sign up for anything online?  If you did, it was probably a result of a "call to action or CTA.

"Call to Action" is a marketing tool where an instruction is given to initiate an immediate response. There are examples of "Call to Action" everywhere; TV, radio and the Internet.

CTA marketing is very important to Healthcare and Medical Internet Marketing, too.

Listen to this episode of Russ & Randy Podcast to find out what your ultimate Call to Action is for your website. 

Read on.

Purpose of Your Website?

You have a website to grow our practice.  How does a Call to Action grow your practice (see below...)?

It's very simple, in order for you to grow your practice via your website, you need to have potential patients;

1.  Sign Up to your email subscription list
2.  Call to schedule an appointment

These are the two ways a website can grow a medical practice.  Building an email list and generating patient appointments are the only call to action examples you will need. 

A Call to Action simply invites your reader to complete 1 or 2 tasks which are the goals of your website.  They are simple reminders.

Other CTAs might include, but do not necessarily pertain to healthcare;

  • Buy now
  • Download Now
  • Talk to Us
  • Chat Now
  • Click Here

Email List

Everyone in business should be building an email list.  Asking your potential patient to subscribe to your website via email allows you to;

  1. Educate them/provide value
  2. Increase your brand
  3. Update your patients with current practice news
  4. Most importantly - stay engaged with your patients

Placement of Call to Action

The Call to Action should be easy to find and obvious.

There is a special place on every website where your CTA should be placed.  Russ explains why this placement is so critical on both your desktop/laptop version of your site and on a mobile device.

Even on a mobile device, there should be ample room accommodate both an email CTA and a "call now" for an appointment.

Want to know more?

Mobile Responsive Test

As we discuss, use www.mobiletest.me to test your website on a particular smartphone or tablet.  This is much easier than manually searching your website on numerous phones and tablets.

And it's free.

Next time you go to a website, listen to the radio or watch TV - see if you can find the CTA!


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Nov 10, 2016

In this episode, Isaac Porter, M.D., a solo practitioner in Raleigh, North Carolina is interviewed.  Listen how he uses his website and video to successfully market himself.  Learn his most effective digital tool in helping him get new patients.

Isaac and I met several years ago as we share a common interest in Internet marketing and social media. 

This interview was recorded at the recent AAO meeting in October 2016.

Elephant in the Room

Well not actually in the room, but just outside our "quiet" office space we found in the McCormick Place in Chicago was a construction zone.  The background noise is from a helicopter lifting generators to an adjacent roof top.

While the background noise could not be digitally cleaned, he has some great "pearls" and insights on how he successfully implements YouTube and reviews to market his practice.

Enjoy!

Who is Isaac Porter?

Isaac is an ophthalmologist and cornea specialist.  He is now in solo practice after having purchased his practice from his senior partner.  Isaac describes his older partner as an "early adopter," having a website as early as the mid-1990s.

Patient Education

Porter Ophthalmology has a website, video blogs and produces a written transcript from each video.  To date, there are approximately 130 patient education videos on YouTube where various eye diseases are discussed.

Self-Produced Content

These videos have taken him about 4 years to produce.  He produces the videos himself using a DSLR (Nikon D5000) in his office.  Episodes are continuous and not edited.  Videos are short, between 2-2.5 minutes each.

His videos, a series called "A State of Sight," have attracted almost 600k views.

It's important to notice that he does NOT pay a commercial vendor for video production.

Team Approach - Trickle Down

Porter Ophthalmology takes the team approach, all sharing in their digital marketing strategy. Though Dr. Porter takes the lead, it is quite clear that the entire "team," shares in their marketing effort - truly impressive.

Isaac takes the lead by asking patients for reviews and the team follows up with emails including directions for both mobile and desktop.

Each team member contributes to the effort of producing content.  Listen how they do it!

Isaac Porter, M.D.
Porter Ophthalmology
Raleigh, North Carolina
www.EyePorter.com

Twitter:  @eyeporter


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Nov 3, 2016

Both Russ and I are physicians who independently wandered into Internet Marketing over the past 10 years.

Russell Faust, MD, PhD is a pediatric ENT surgeon and I (Randall Wong, MD) am a retina specialist.

In this episode we talk about ourselves and how it is that two physicians are collaborating to create a podcast on Healthcare and Medical Internet Marketing.

Though we preach about the About Page, we have neglected to be fully transparent about ourselves...until now.

About Russ

The condensed version is that Russ became annoyed with patients arriving in his office with reams of health MIS-information from Dr. Google (the Internet).  His mission was to provide his own information about pediatric ENT health maladies on his own website, BoogorDoctor.com.

In a short while, he was noting traffic ranging from 20-30k per month. 

Using his experience, he forged into the Internet Marketing world, first helping friends and the like and found his niche in brand strategy for healthcare systems.

Russ may be contacted by visiting www.russellfaust.com.  Alternatively, here is his email:  rf@russellfaust.com.

About Randy

As a retina specialist (ophthalmologist), I became frustrated after creating a huge website for my group in the mid-1990s and not being able to search/find ourselves on the Internet.   We were unwilling to pay for blackhat gimmicks to get our website to rank.

Google has made the Internet more objective and trusted and I entered healthcare and medical Internet marketing by creating my own site www.retinaeyedoctor.com.

Like Russ, we became quite good at content marketing and getting our pages to rank.  Not only do I get patients from all over the world, but I found that patients really enjoyed the information.

Medical Marketing Enterprises, LLC was co-Founded with Amy, my attorney wife, who shares the same passion and knowledge about the Internet.  The company teaches and consults about SEO, website rankings, patient engagement and reputation management.

Email: randall.v.wong@gmail.com

About "Russ and Randy"

Very few docs understand or take Internet marketing seriously.  Russ and I "followed" each other for several years before collaborating for this podcast.  One of these days we'll get around to writing a book, too.

Our hope is combine our efforts to create courses and seminars.  There is a growing need for doctors and healthcare institutions to understand the importance of engaging the Internet to grow their brand and business, but do it sucessfully...and correctly.


Thanks for listening. See you next week!

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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