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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: May, 2016

Internet Marketing for Doctors.....by Doctors.

May 12, 2016

According the Pew Institute*, over 80% of Americans first use the Internet when faced with a health related question or problem.  When your next prospective patient searches the Internet for solutions to their problems or answers to their health related questions, the only way you (and your practice) can get noticed is if you have a website or social media account.

Without a "digital" presence (website, FaceBook, Google+, etc.), you simply don't exist.  Your prospective digital patients expect to find something about you and your practice on the Internet. 

At the very least, each medical practice should have a basic website so that when patients are searching for you by name, patients can find some cursory information about you.  This information can be published on your blog/website, Facebook Page, Google +, or review sites.....having nothing on the Internet, aka "not being found," is the worse situation.

Doctors with no information available on the Internet simply won't attract any new patients.

For those physicians and healthcare providers interested in marketing, a blog will allow you to regularly add content thereby allowing your website to be ranked in search engine results.

In short, our patient demand that we have digital presence.  This can be limited to a website or expanded to include social media.

Modern patients will simply not bother to call an office without some digital presence.

This is a reality of the digital age we live in. 

The goal of the Russ & Randy Podcast is to get you and your practice introduced to the digital world, and to get you...found.

If you have a comment or recommendation, leave it here or somewhere on our website.  We'd love to hear from you!  Thanks for following!

Be sure to visit Russ & Randy.com for more how-to details.

And please leave a review of this podcast on iTunes - 5-stars, of course!

All the Best!

Russ and Randy

*Pew Online Research

May 5, 2016

Like it or not, doctor rating sites are here to stay.  There are dozens of theses sites and all collect data about you, your colleagues and your hospital.  Many encourage readers to leave a review.

Fear the Negative Online Review

While over 90% of online reviews are positive, what we fear most about these rating sites is the negative online review, that is, a patient's review of your clinic or practice can be influenced based on poor parking, a rude receptionist, or maybe they were just having a bad day.

Sometimes, the negative reviews are about the doctor.

Responding to Negative Online Reviews

How do those doctor rating sites work? What are the ratings based on? Do they really reflect the care that you provide? How much of the rating is based on the clinician's interaction with the patient?

We'll discuss how to use these review sites to your advantage, why you must respond to ALL reviews, and best of all, how to deal with a negative online review so that you shine in the eyes of your next prospective patient!

In this episode Russ & Randy discuss these, and other, issues. 

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

May 4, 2016

As a professional, what are the best practices for using social media?  Do you maintain separate accounts for your business and personal life?  Do you "friend" patients?

As we learn to use social media to connect with patients, what are the most effective ways of avoiding liability, yet at the same time, not ignoring those who want to connect with you or your medical practice?

We'll give you a couple insights in this recent chat on Russ & Randy about how doctors can safely and effectively engage patients on social media.

We'd like to know your thoughts!  Please make a comment or give us some of your ideas either here or on our website www.RussAndRandy.com.

All the best!

Russ...and Randy
Healthcare's RX for Web and Social

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