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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Now displaying: March, 2016

Internet Marketing for Doctors.....by Doctors.

Mar 16, 2016

Whether we like it or not ... whether we participate or not ... every one of us has a brand. 

Don't believe me? Just go online and search your name. Or search for the name of your medical practice. 

All those links that show up on the search results page - those are your BRAND in the digital world. 

And you may note that the majority of those links did not come from you. That is, those links come from someone else referring to you. For most clinicians, the number-one source of links to their name come from the "doctor rating sites." 

And if you have profiles on social media platforms - Facebook, Twitter, LinkedIn, etc. - those will show up on your search results pages, too.

When a prospective patient goes online and searches your name, they will find exactly what you found.

So ask yourself: is that what you want them to find?

If not, you have some work to do. 

This podcast episode of Russ & Randy is about your brand ... what it is; what it can do for you and your practice; how to optimize it.

All the best!

Russ...and Randy
Healthcare's Rx for Web and Social

 

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