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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Healthcare and Medical Internet Marketing ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com. Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own. Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc. Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises. Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly. Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
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Russ and Randy Podcast | Healthcare's Prescription for Web & Social
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Internet Marketing for Doctors.....by Doctors.

May 18, 2017

Here's a quick laundry list of "must do" SEO tips to get your site ranking with the search engines.  These are some specific SEO tips you can implement immediately on your website to get you higher rankings and to grow your practice.  Some of these are "one and done" which we have discussed before.  For some of the other "best practices" we talk about YOAST, a free plugin to walk you through the optimization process.  If Russ and I can learn it, so can you!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 11, 2017

Uploading, optimizing and publishing your video can be easily in done in a just a few steps.  Video allows you to appeal to a different type of learner, but also has some practical advantages.  There are few disadvantages to the use of video.  We talk about how and where to optimize your video so YouTube can rank your videos and grow your practice.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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May 4, 2017

Ever consider using video to increase your audience? Use of video can be a great addition to your digital marketing strategy to expand your audience and attract new followers and potential patients. Video can nicely augment your website and educational value of your content.  Educate your viewers in different ways than straight forward text. Creating videos for your website or video channel shouldn’t be a major Hollywood production nor be expensive. Listen why.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Apr 20, 2017

Choosing which social media platform to use for your medical practice is easier than you think.  Each has a different appeal and application for marketing.  Which one is best and how many should you use?  We discuss the merits of Facebook, LinkedIn, Google Plus and few others for a medical practice or healthcare institution.  You'll be surprised to learn what Russ and I prefer. 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Apr 14, 2017

Are you spamming your readers?  In past episodes, we discuss the importance of building an email subscriber list and using email to distribute your newsletters, website articles, etc.  This episode discusses the best practices to avoid scrutiny by the FTC.  Russ and I discuss some "easy" methods to ensure your emails are compliant with the FTC regulations prohibiting SPAM and a few ways to avoid spam filters.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Apr 6, 2017

Have you started to create an email address list of your patients and your Internet followers?  How do you use this list to best connect with your followers and patients?  An easy and effective way to take advantage of your email list is to automatically notify your subscribers of new content on your website.  In essence, they receive an email newsletter containing a link to your new article on your website.  This can be automatically set up requiring no extra work on your part.  There are so many advantages!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 30, 2017

Your web page now ranks, but how to best engage your reader and turn them into a patient?  Russ and I have several recommendations on how to best engage your reader and turn them into a patient.  There are different ways and methods to best engage your readers;  format your articles to make them easier to read and more engaging.  Russ advocates using a "call to action" in every article, but also he now uses as new "game."  We hope you like this episode!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 23, 2017

Steve Christiansen, M.D. started using social media before he became an ophthalmology resident. He is a true early adopter of social media, successfully using the platform to promote his eye care blog, grow the Ophthalmology following of the University of Iowa Ophthalmology department and the American Academy of Ophthalmology.  He has published a paper in the journal "Ophthalmology" regarding the use of Twitter in Ophthalmology.  Follow him @EyeSteve and www.EyeSteve.com.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 16, 2017

Russ and I talk about the importance of writing to your patient persona.  What is your patient persona? The patient persona is your perfect patient, or your avatar.  When writing to your patient persona, your writing becomes more directed, engaging and valuable.  As physicians, we must remember we are not writing to the world, but just one patient at a time.  

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 8, 2017

 

This interview was recorded "live" in a back hall of McCormick Place, Chicago.  

In October, 2016, Randy interviews Andrew Doan, MD, PhD, ophthalmologist in Temecula, California.  Andy talks about his early adoption of websites and his interest in SEO.  He has formed a verified review company (Credential Protection) to help physicians improve their online reputation. He is author of the book: "Hooked on Games:  The Lure and Cost of Video Game and Internet Addiction." 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Mar 2, 2017

To rank get your website to rank, the best method is to produce original text articles for your website.  Sometimes it is simply too difficult to write and be creative.  Here are some personal tips on how Russ and I personally solve "writer's block."  Russ likes to exercise and I like to sit at my desk.  Listen for more ways we "break the block."

 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 23, 2017

Creating content to boost your SEO is difficult. It is especially difficult if you hate to write.  Instead of writing, what can you do?  We discuss some options to writing articles for your website.  In most cases, you probably have some great sources right under your nose.  Russ and I talk about, effective options to publishing text articles for your website and improving your SEO...without writing.

 

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 16, 2017

There are several hosting scenarios for your website.  These options vary by the amount of support your receive to maintain your website on their servers.  While you do not need IT support per se, your website needs to be maintained on healthy and secure servers.  Russ and I talk about the 3 levels of web hosting which vary in the amount of IT and maintenance support you can expect, including security and backups.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 9, 2017

For your website to achieve great rankings, you must produce relevant content on your website on a regular basis....but what does "regularly" mean?  How often should you be publishing on your website.  In this short episode (6 mins) we talk about the variables leading to the number of times you will need to dominate search terms in your market.  Enjoy!

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Feb 2, 2017

This interview was conducted at the AAO Chicago meeting this past October.  Rob Melendez, M.D. is managing partner of Eye Associates of New Mexico.  Rob has been instrumental in his own and his practice's marketing with social media.  Listen why you must engage social media and to his 4 tips to marketing successfully with Facebook.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 26, 2017

The three most important pages of your website are the Home, About and Contact pages.  Each has an important function in the process of patient engagement.  The Home page gives you the opportunity to convey what services your provide.  The About page should convey personal and business information and Contact page, perhaps the Call-to-Action to allow your next patient to contact you and make an appointment.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 19, 2017

Wordpress is the most popular CMS (content management system) in the world for your website...and without exception. There are two versions.  We are really only discussing the advantages of Wordpress.org.  (The Wordpress.com version has too many limitations and we do not recommend this platform at all.)  Wordpress is cheap, easy to use, the best for SEO and provides turn-key themes which can be customized.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 12, 2017

There are only 3 types of websites.  Static websites, those which rarely get updated, function as online business cards and are known only to your existing patients.  Static sites have no marketing value because they will not get ranked by Google.  Dynamic sites, those with fresh content, have marketing value because they can get ranked.  Dynamic and interactive sites, those with fresh content and which allow comments to be asked have marketing value and are most likely to engage and convert your next patient.

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Jan 5, 2017

No one likes waiting.  Do you?

This episode provides a deep-dive into improving your Patient Experience by improving their Waiting Experience.

Karen D. DeCuir-DiNicola (Karen D3) is a two-time cancer survivor. In other words, she has plenty of experience with waiting rooms either for her doctors or in the hospitals. 

Listen how she can show you how to optimize that waiting room experience to provide an optimal patient experience!

In this episode of Russ & Randy Podcast, we chat with Karen D3 about the potential of your waiting room to ...

  • educate your patients
  • reassure your patients
  • distract them from their worries
  • better prepare them for the exam room

The benefits to your practice or hospital are unexpected, yet many. 

Take a listen to hear about the benefits, and how you can achieve them for your practice or hospital.

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 29, 2016

This is an introduction to the value of analytics.  Analytics, once installed on your website, gives you data about the behavior and preferences of  your website visitors.  Similar to TV rating sites, this information tells you what your readers like to read.  Knowing the most popular browsers and devices to visit your website allows you to ensure that your website looks and performs...on most popular ways to visit your site.  Analytics is free and an SEO requirement.

All the best!

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 22, 2016

Do you have a brand?  Russ and I introduce the concept of "brand" in preparation for an upcoming interview with Duane Knapp...world-class brand strategist.

Your reputation is your brand.  Every doctor, medical practice and hospital has a brand.  Your brand is difficult for healthcare providers to understand because the quality of the actual healthcare provided is but a tiny fraction of what we call brand.

You brand is the sum of all the "touch points" a patient has with your business, office or medical institution.  Every encounter and every interaction a patient has with "you" constitutes your brand.

We discuss our own experience with brand and how important it is to grow your practice. 

All the best!

Russ and Randy


 Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 15, 2016

Lead magnets and value offers are marketing terms used to define the process of engaging your visitor to your website.  What can I give you (the reader) in exchange for your email address?

A lead magnet is an irresistible bribe to exchange something of value for their contact information. 

In the healthcare world, our "value" can be health information, eBooks, recipes (healthy eating), etc.

Listen as to how this is integral to relationship develop and building your practice.

All the best!

Russ and Randy

 


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 8, 2016

Use images in your articles, aka posts, to increase the number of views.  Articles with images are much more likely to be read than those without.  We discuss other advantages to images including attracting attention, adding meaning and information, improving reader retention, etc.

From an SEO perspective, there are "best practices" on how to use stock images most effectively to improve your website rankings.

We also review proper use of images on the Internet and reveal low-cost/free sources of royalty free images.

All the best!

Russ and Randy

 


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Dec 1, 2016

In this edition, you'll learn why we encourage you to email your patients regularly.

Collecting email addresses in order to stay engaged with your patients and attract others is one of the most powerful ways to grow your practice.

Everyone needs to be collecting email addresses.  Website or not, you should collect addresses now.

Email addresses are an easy way for you to keep in contact with your patients and those prospective patients who have expressed an interest in you and your website.

Engage Your Patients

Patients and your followers appreciate learning more about your practice and their health.  Your periodic email newsletters can keep your audience up-to-date about;

1.  Practice news;  new hires, birthdays, etc.
2.  New Associates
3.  New diagnostic tests or treatments available
4.  New office technology such as an EMR system
5.  Health information - educational articles provide value
6.  Increase your brand

Your existing patients, those with whom you already have a relationship, will become bigger ambassadors of your practice.  This is the first step to creating a stronger relationship with potential patients who might soon convert to patients and join your practice.

Two Ways to Collect Addresses

Manually collect email addresses in the office.  You may ask for addresses when new patients arrive and/or as part of your check-out process.

Set up an email subscription box on your website to collect addresses from visitors to your website. 

Remember to Ask Permission

The Internet is sensitive about spam. 

In the office or on your new patient forms, it's as easy as asking "Would you like to receive our newsletter?"

On your website, the subscription opt-in form will automatically send an confirmation email to your brand new contact.  This "opt-in" verification will be handled by the email service provider (ESP) which manages your subscribers.  Examples include Mailchimp.com and aWeber.com

Start the Engagement

As you collect email addresses, start to publish a newsletter regularly.  Frequency can range from weekly to monthly or more. 

If you don't have a website, you'll need to create an email newsletter to send to your subscribers.  If you do have a website, published articles can automatically generate these regular emails - it becomes an automated process. 

What's Next?

Now that you have started your email collection process...you'll be ready for the next episode on "value-offers" and "lead-magnets."

See you next week!

 


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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Nov 17, 2016

Ever sign up for anything online?  If you did, it was probably a result of a "call to action or CTA.

"Call to Action" is a marketing tool where an instruction is given to initiate an immediate response. There are examples of "Call to Action" everywhere; TV, radio and the Internet.

CTA marketing is very important to Healthcare and Medical Internet Marketing, too.

Listen to this episode of Russ & Randy Podcast to find out what your ultimate Call to Action is for your website. 

Read on.

Purpose of Your Website?

You have a website to grow our practice.  How does a Call to Action grow your practice (see below...)?

It's very simple, in order for you to grow your practice via your website, you need to have potential patients;

1.  Sign Up to your email subscription list
2.  Call to schedule an appointment

These are the two ways a website can grow a medical practice.  Building an email list and generating patient appointments are the only call to action examples you will need. 

A Call to Action simply invites your reader to complete 1 or 2 tasks which are the goals of your website.  They are simple reminders.

Other CTAs might include, but do not necessarily pertain to healthcare;

  • Buy now
  • Download Now
  • Talk to Us
  • Chat Now
  • Click Here

Email List

Everyone in business should be building an email list.  Asking your potential patient to subscribe to your website via email allows you to;

  1. Educate them/provide value
  2. Increase your brand
  3. Update your patients with current practice news
  4. Most importantly - stay engaged with your patients

Placement of Call to Action

The Call to Action should be easy to find and obvious.

There is a special place on every website where your CTA should be placed.  Russ explains why this placement is so critical on both your desktop/laptop version of your site and on a mobile device.

Even on a mobile device, there should be ample room accommodate both an email CTA and a "call now" for an appointment.

Want to know more?

Mobile Responsive Test

As we discuss, use www.mobiletest.me to test your website on a particular smartphone or tablet.  This is much easier than manually searching your website on numerous phones and tablets.

And it's free.

Next time you go to a website, listen to the radio or watch TV - see if you can find the CTA!


 

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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